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Business Wire Media Event – Portland, OR

Business Wire Seattle

Thursday, October 21, 2010 from 11:30 AM to 1:15 PM (PDT)

Portland, OR

Business Wire Media Event – Portland, OR

Ticket Information

Ticket Type Sales End Price Fee Quantity
Business Wire Oct. 21 Portland Media Event - Members Ended $0.00 $0.00
Business Wire Oct. 21 Portland Media Event - Non-Members Ended $20.00 $2.09

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Event Details

PR Media Measurement: Defining, Capturing and Reporting Results

 

Today's media landscape has not only shifted the way PR strategies are formed, but also the way success is defined and measured. Campaigns are multifaceted; targeting social media, mobile audiences, trade and traditional media and more. Deciphering return and demonstrating results are critical components to a successful communications program.

 

Our panel will share their expertise and experience on measuring results in today’s media landscape. Join Business Wire for lunch and an engaging panel discussion with local pioneers.

 

The panel will discuss:

 

  • How to define success for your campaign - ways to build a foundation for capturing results before executing your plan.
  • Tips and tools that can improve your measurement process.
  • Reporting results - how to digest and tie your results back to the company's objectives.

 

When:

Thursday, October 21, 2010

 

Agenda:

11:30 am - 12:00 pm:Registration and networking
12:00 pm - 1:15 pm:Panel discussion, lunch buffet and audience Q&A 


Location:

Governor Hotel, Second Floor Library

614 SW 11th Ave.

Portland, OR 97205

 

Speakers:

Bill MacKenzie, Communications Manager, Intel Corporate Affairs

 

Eve Stevens, Vice President Insight & Analytics, Waggener Edstrom Worldwide

 

Ken Anderson, Senior Communications Director, Smarsh

 

Moderator:

John Sidline, Managing Principal, Mobility Public Relations

Have questions about Business Wire Media Event – Portland, OR? Contact Business Wire Seattle

When & Where


Governor Hotel
Second Floor Library
614 SW 11th Ave.
Portland, OR 97205

Thursday, October 21, 2010 from 11:30 AM to 1:15 PM (PDT)


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