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Business Model Workshop & Masterclass, Zurich 2012

Verein für Business Design

Business Model Workshop & Masterclass, Zurich 2012

Ticket Information

Ticket Type Price Fee Quantity
DAY 1 & 2 EARLYBIRD TICKET   more info CHF1,999.00 CHF10.00
Day 1 & 2: Full Ticket   more info CHF2,499.00 CHF10.00

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Event Details




Thursday, October 25, 2012  9:00 to 17:00, Workshop
Friday, October 26, 2012
9:00 to 17:00, Masterclass


CHF 2'499 = 2-days

CHF 1'999 = 2-days (earlybird discount, only limited number)

Group pricing available upon request at


First 2 startups to get 40 retweets of #bmgenzurich2012 and workshop link pay only CHF1! Email to claim your prize.




Two-day public workshop by the team
behind the groundbreaking and best-selling book,

Business Model Generation


Alex Osterwalder

At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps entrepreneurs and senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls. Alex has worked with companies such as GE, Intel, P&G, and 3M and taught at Stanford, MIT, Berkeley, IESE, and IMD among many other business schools. 

DAY 1 — October 25th
Designing business models workshop

Who should attend:

Anyone looking for hands on tools to apply to their business model. You could be a Senior
Executive, Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach.

After this workshop you will have:

  • learned about and applied a practical visual language to describe, challenge,
    and design business models
  • appreciated powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies and social entrepreneurship ventures
  • explored and prototyped business models using design thinking and customer
    development to boost future growth

Programme Breakdown
The day will be a mix between presentation, q&a, buzz groups, and hands on practice

09:00 – 11.00
Intro to business model thinking as a strategy tool

  • Understanding what business models are and why they are important today
  • Death of business plans — towards pivoting your business model
  • Exploring the Business Model Canvas — a systematic approach to working with business models
  • Situating the business model concept in the enterprise

[ Coffee Break ]

11:30 – 13:00
Business model innovation cases and buzz groups

  • Understanding how innovative business models can transform industries.
  • Using the Business Model Canvas with introductory examples
  • Ground rules and pitfalls of the Business Model Canvas.

[ Lunch Break ]

14:00 – 15:30
Design Thinking

  • Design mindset
  • Customer centricity
  • Prototyping business models

[ Coffee Break ]

16:00 – 17:00
Intro to testing business models with the "Customer Development" process

  • Introduction to testing business
  • The Customer Development process
  • Examples of significant business model "pivots"


DAY 2 — October 26th
Business Model Masterclass

Who should come:

Attendees of Day 1 "Designing Business Models Workshop".
Business Model Innovation practitioners. You could be a Senior Executive,
Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach

After this masterclass you will have:

  • dived deep into a series of case studies across industries
  • learned about how to run 3 day business model workshops with your company or clients
  • practiced business model innovation deeply
  • coaching and advice on business model topics

Programme Breakdown
The day will be a mix between presentation, q&a, buzz groups, and hands on practice

09:00 – 10.30
Case Study Ratatouille

  • More innovative cases from across industries
  • Business Models in large organizations, start-ups, social entrepreneurship, emerging markets,
    and cultural institutions.

[ Coffee Break ]

11:00 – 12:30
Facilitating Business Model Innovation Projects I

  • Managing a 3 day business model innovation workshop
  • Visual thinking & other facilitation techniques
  • Business model prototyping

[ Lunch Break ]

13:30 – 15:00
Facilitating Business Model Innovation Projects II

  • From designing prototypes to testing business models in the field
  • Defining and testing business model hypotheses
  • Coaching enterprise teams & start-ups

[ Coffee Break ]

15:30 – 17:00
Business Model Innovation Knowledge Fair

  • Assessment of your business model innovation knowledge and experience
  • Bring up your biggest business model innovation questions
  • Sharing of knowledge and experience among participants

We are looking forward to hosting you in Zurich for 2 days of innovation practice!

Have questions about Business Model Workshop & Masterclass, Zurich 2012? Contact Verein für Business Design


Alte Cigarettenfabrik
268 Sihlquai
8005 Zurich

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Cancellation terms: 
If you cancel up to 2 weeks before the event we will refund 50% 
2 weeks before the event we don9t accept any cancellations and 100% have to be paid. 
It is always possible to  change the participant and send a replacement.

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