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A remarkable new series for advertising professionals and marketers. From consumer to business, the information presented will provide you with a unique lens on the most vexing Holy Grail in marketing: the effective use of humor.
Produced for BIGfrontier by accomplished marketing journalists Steve Lundin (MediaPost, Commpro.biz) and Ellis Booker (BtoB Magazine), Business Funny is a first-of-its kind presentation, providing in-depth, actionable analysis, examples and insights from subject experts. Informative and entertaining, Business Funny was created to open eyes, shake cages and challenge conventions.
The event provides a new way of thinking about campaigns, as well as how to make the business case for humor. Augmenting the formal presentations, Business Funny features a wide-ranging panel discussion with tier-one agency creatives.
Booker and Lundin, with nearly 30 years of event and marketing experience combined, have mounted more than 100 events, ranging from 100 to 1000 attendees, and have selected and managed more than 100 panelists and speakers (top marketers, thought leaders and business authors). The pair have worked with a variety of sponsors, from Fortune 50 companies to startups.
Business Funny is a unique presentation that will generate buzz in the marketplace, as well as visibility for sponsors associated with the program. The event will be beta tested in Chicago before being rolled out to other U.S. cities.
Business case for humor: Why humor matters; how to analyze when humor is applicable for a company’s campaigns; how to sell it to decision makers and stakeholders; plus, the pitfalls of “bad” humor.
Humor in action: A fast-moving multimedia presentation featuring examples of humor that has worked across a variety of platforms; how transmedia marketing methods apply to humor campaigns.
Agency panel: An invitation-only panel of creatives from tier-one agencies who have launched successful humor campaigns.