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Business Funny


Thursday, March 21, 2013 from 1:00 PM to 5:00 PM (CDT)

Business Funny

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Event Details



A remarkable new series for advertising professionals and marketers.  From consumer to business, the information presented will provide you with a unique lens on the most  vexing Holy Grail in marketing: the effective use of humor. 


Produced for BIGfrontier by accomplished marketing journalists Steve Lundin (MediaPost, Commpro.biz) and Ellis Booker (BtoB Magazine), Business Funny is a first-of-its kind presentation, providing in-depth, actionable analysis, examples and insights from subject experts. Informative and entertaining, Business Funny was created to open eyes, shake cages and challenge conventions.


The event provides a new way of thinking about campaigns, as well as how to make the business case for humor. Augmenting the formal presentations, Business Funny features a wide-ranging panel discussion with tier-one agency creatives.


Booker and Lundin, with nearly 30 years of event and marketing experience combined, have mounted more than 100 events, ranging from 100 to 1000 attendees, and have selected and managed more than 100 panelists and speakers (top marketers, thought leaders and business authors). The pair have worked with a variety of sponsors, from Fortune 50 companies to startups.


Business Funny is a unique presentation that will generate buzz in the marketplace, as well as visibility for sponsors associated with the program.  The event will be beta tested in Chicago before being rolled out to other U.S. cities.




Session 1:


Business case for humor: Why humor matters; how to analyze when humor is applicable for a company’s campaigns; how to sell it to decision makers and stakeholders; plus, the pitfalls of “bad” humor.


Session 2:


Humor in action: A fast-moving multimedia presentation featuring examples of humor that has worked across a variety of platforms; how transmedia marketing methods apply to humor campaigns.


Session 3:


Agency panel: An invitation-only panel of creatives from tier-one agencies who have launched successful humor campaigns. 

Have questions about Business Funny? Contact BIGfrontier

When & Where

University Center
525 South State Street
Chicago, IL 60606

Thursday, March 21, 2013 from 1:00 PM to 5:00 PM (CDT)

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BIGfrontier started life in 2000 as a rollicking technology party.  Our first event at Drink nightclub drew 1000 attendees and was sponsored by the likes of IBM and Inforte. Our event archives provide a walk through the wild west days of Chicago’s burgeoning technology scene, 2000-2003. Over the y ears we have hosted panels with some of the MIdwest's most important technology leaders, business reporters and pundits.

Speakers/guests have included Gian Fulgoni, Chairman, ComScore networks, Robert Herbold, former COO of Microsoft, Economist Lester Thurow and Joel Kurtzman, former New York Times Op Ed page editor. Our events have won multiple national accolades including the Tower and League of Professional Communicators award.  BIGFrontier has been cited as the best networking event in Chicago by Chicago Magazine and as one of the premier event organizations in the United States in a 2005 Churchill Trust Study.

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