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Business Development for Beginners: Problem, Market, and Customer Analysis (Online Class)

General Assembly

Wednesday, August 14, 2013 from 4:00 PM to 5:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Live stream ticket Ended $25.00 $2.24

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Event Details

Business Development for Beginners: Problem, Market, and Customer Analysis (Online Class)

Wednesday, August 14th from 4:00 - 5:00 pm EST

Brian Scordato, Founder, Find Your Lobster


In this class, you’ll learn practical tips for developing your new business idea. The first and most important step is to identify the problem your product or service will solve. By the end of this class, you’ll have an actionable plan that will help you analyze the problem, the market for your solution, and your future customer.


Students who sign-up for this class will receive access to a special “office hours” live stream with Brian on Tuesday, 8/20.

Takeaways

  • Identify a few core hypotheses

  • Learn how to evaluate product/market fit

  • Create personas to represent core customer segments

  • Make an informed go / no go decision on your startup idea.


Brian Scordato is currently the founder of Find Your Lobster, his second funded startup. He also serves as EIR at Mayday-Mayday-Mayday, a branding and creative consultancy. Prior to those ventures, Brian spent time on the other side of the table working with Johnson & Johnson’s Venture Capital arm, JJDC. He has also consulted for a number of social startups and worked in Capital Markets at Thomson Reuters. Brian has an MBA from UNC’s Kenan-Flagler Business School and a BA from Union College, where he is the 7th all-time leading scorer for their basketball team. Brian currently lives in New York City.



 

TO VIEW THIS LIVESTREAM: You’ll receive a link a 30 minutes prior to the start time at the email address you used to purchase your ticket. Be sure to check your inbox (and your spam folder).

 

 

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Questions? Check out our FAQs.

 

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.lyat least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

 

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Have questions about Business Development for Beginners: Problem, Market, and Customer Analysis (Online Class)? Contact General Assembly

When

Wednesday, August 14, 2013 from 4:00 PM to 5:00 PM (EDT)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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