Burson-Marsteller Brand Academy - Be in the media
Tuesday, 10 April 2012 from 17:30 to 19:00 (BST)
London, United Kingdom
Workshop 3: Be in the media
Overview: Having a compelling story is the most important factor when speaking to the media, but how you tell it and who you speak to are also vital to ensure your message gets across. This session will show you:
- How to create an engaging news hook
- Who to talk to (bloggers, editors, freelancers, local and regional media etc.)
- What they’re looking for, and how to get your message across
Workshop leader: Clarence Mitchell, Managing Director, Burson-Marsteller
When & Where
Burson-Marsteller and the Federation of Small Businesses
Burson-Marsteller is a global PR consultancy with big ambitions. With 69 offices and 81 affiliate offices in 108 countries, our network means we’ve worked with many of the world’s leading brands. Our client base includes a mix of established big-name brands and exciting start-ups.
Our UK office in London consists of 100 consultants across five practices: consumer PR and brand marketing, corporate and issues management, technology, healthcare and public affairs. Our practice model means we can combine the energy and agility of a boutique agency, with the influence and impact of a global network.