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Building Buzz for a Product Launch

General Assembly Boston

Monday, March 25, 2013 from 6:30 PM to 8:00 PM (EDT)

Building Buzz for a Product Launch

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket - Early Bird Ended $20.00 $2.09
Single Ticket Ended $30.00 $2.64

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Event Details

Building Buzz for a Product Launch

Dmitry Dragilev, Growth Hacker at Criminally Prolific LLC

Monday, March 25th from 6:30 pm to 8:00 pm

It's a common story: an entrepreneur develops a revolutionary product, works furiously to get it ready for launch and, when it's ready, tries to get the company covered by a major publication like TechCrunch to build traffic. And it works, for a little while... but after a few days and a few hundred signups, it all dies down, and the people who did sign up aren't very engaged. What went wrong?   
This class will look at the flaws in this traditional marketing mentality, and explore ways to launch more effectively in order to achieve sustainable growth. In particular, we will look at the steps you can take pre-launch, during the launch, and (most importantly) afterwards.   
This class has no prerequisites. 

About the Instructor

Dmitry Dragilev consults individuals (such as LukeW, founder of MobileFirst), startups (such as Wistia) and more established companies (such as Fresh Tilled Soil) on growth hacking strategies. He is also the marketing force behind Polar (http://polarb.com/), a new polling app available on iOS which has gotten over 3M+ user votes in under a month. Marketer by day and hacker by night, Dmitry loves to develop products and figure out what gets people hooked on using them. Previously, Dmitry was Lead Marketer at ZURB (http://zurb.com/) where he grew their Alexa ranking from 60,000 to 7,000, and a marketer at Crossloop (http://www.crossloop.com/), helping the startup grow to more than 5 million users in 2 years.  
To learn more about his current consulting work, check out www.criminallyprolific.com

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Have questions about Building Buzz for a Product Launch? Contact General Assembly Boston

When & Where

General Assembly
101 Main Street
Cambridge, MA 02142

Monday, March 25, 2013 from 6:30 PM to 8:00 PM (EDT)

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General Assembly Boston

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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Building Buzz for a Product Launch
Cambridge, MA Events Class

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