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Building Brands through Storytelling

Silicon Valley Brand Forum

Tuesday, May 14, 2013 from 8:30 AM to 12:00 PM (PDT)

Building Brands through Storytelling

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
General attendee 1 Ticket Ended $50.00 $3.74
Cisco Employee 9 Tickets Ended Free $0.00
Sponsor 2 Tickets Ended Free $0.00
Student Sold Out Ended $25.00 $2.37
Early Bird Special Sold Out Ended $35.00 $2.92
Early Bird Special Sold Out Ended $40.00 $3.19
Early Bird Special Sold Out Ended $45.00 $3.47

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Event Details

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Once Upon             a Brand



May 14, 2013

8:30am to Noon PDT



Cisco Bldg. 9

260 East Tasman Drive

San Jose, CA 




How brand storytelling creates relevancy, engagement and action for customers



The growth of social media has spawned numerous discussions about how to manage content how to get customers engaged with brands. Storytelling has proven to be the most effective way to get customers to relate to, believe in and interact with a brand.


We’ll define storytelling as it relates to brand building and explore the kinds of stories brands need to tell, from explaining who the corporate brand is to giving relevance to a new product or solution. We’ll also discuss the elements of an effective story and keys to delivering a story, both for companies and individuals.


The morning will begin with a presentation from renowned author and  communication expert, Nancy Duarte, who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. Resonate, her latest book, spent nearly a year on Amazon’s top 100 business book bestsellers list.


You’ll also hear and interact with a panel of influential branding professionals in a spirited discussion on how their companies are using storytelling to build the brand. The panel will include Nancy Duarte, Lou Hoffman, CEO of The Hoffman Agency, a global PR firm,  Art Kilinski, Creative Director at Cisco and Thomase Ranese, Senior Director of Global Marketing Communications at Google. Jason Baer, Group Director, Content at Siegel + Gale, will moderate the panel discussion.





















Presenter and Panelist
Nancy Duarte, CEO

Duarte Design



Panel Moderator
Jason Baer
Group Director, Content





Art Kilinski

Creative Director

Cisco Systems




Lou Hoffman, CEO

The Hoffman Agency




Thomas Ranese

Senior Director 
Global Marketing Comm.




Have questions about Building Brands through Storytelling? Contact Silicon Valley Brand Forum

When & Where

Cisco , Bldg. 9
260 East Tasman Drive
San Jose, CA 95134

Tuesday, May 14, 2013 from 8:30 AM to 12:00 PM (PDT)

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Silicon Valley Brand Forum

Since 2000, the Silicon Valley Brand Forum has been providing the opportunity to brand professionals to share challenges, trends and opportunities in brand management. We are the only Bay Area organization dedicated exclusively to brand management. Our members come from the client side, agency side, and academic side of branding. We are committed to keeping brand professionals throughout the Bay Area educated and connected.

  Contact the Organizer
Building Brands through Storytelling
San Jose, CA Events Conference

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