Building Brands on Social Networks: Silicon Valley
Thursday, February 11, 2010 from 8:30 AM to 1:00 PM (PST)
Mountain View, United States
THIS EVENT HAS BEEN CONSOLIDATED WITH THE SAN FRANCISCO DATE OF THIS CONFERNCE. IF YOU ARE INTERESTED IN PARTICIPATING PLEASE VISIT THIS REGISTRATION SITE: http://sproutinc.eventbrite.com/
THANK YOU AND SORRY FOR ANY INCONVENIENCE THIS MAY HAVE CAUSED.
- THE SPROUT TEAM
A Half Day Summit on Leveraging Social Networks for Your Brand
Are you an Account Executive or Creative Director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to successfully build your brand and drive sales on social networking platforms. The event is produced by Sprout, one of only fourteen Facebook Preferred Developers.
Presentations will focus on how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.
Lunch will be served after the presentations and participants will have an opportunity to network and socialize.
Join us for an exceptional event packed with valuable insight for your brand.
8:30 - 8:45 Welcome & Breakfast
8:45 - 9:05 Why Branded Experiences - Carnet Williams, Sprout
9:05 - 9:30 Case Study Presentation: Dogbook- Alexandre Roche, Facebook
9:30 - 10:10 Develop a Social Strategy Based on Business Objectives - Jeremiah Owyang, Altimeter
10:10 -10:20 Break
10:20 - 10:50 Technorati and the Next Generation of Display Ads - Richard Jalichandra, Technorati
10:50 - 11:15 Case Study Presentation: MySpace/Toyota Rock The Space - Kaz Brecher, Schematic
11:15 - 12:00 Building Brands on Social Networks Panel Discussion
12:00 - 1:00 Lunch
Silicon Valley Chapter of The American Markerting Association
San Francisco Chapter of The American Marketing Association
Speaking about how brands can build buzz using Technorati and the evolving online display ad space.
Mr. Jalichandra is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Currently, he is the President and CEO of Technorati Media, the largest blog and social media ad network.Prior to Technorati, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, Mr. Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Mr. Jalichandra led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director at Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles at Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.
Partner Customer Strategy, The Altimeter Group
Develop a Social Strategy Based on Business Objectives
Jeremiah Owyang is a influential thought leader on web strategy, interactive marketing, and social technologies. He is experienced with emerging technologies that stem from the brand side, agency side, and industry analyst perspective. An accomplished speaker, Jeremiah has spoken all over the US as well as Asia and Europe and keynoted at prominent industry conferences including Internet Strategy Forum, Web 2.0 Expo, ans SXSW.
Despite his industry credentials, he lives and breathes the social web and interacts with over 50,000+ Twitter followers, and has earned over 120,000 unique visitors to his blog “Web Strategy”, which focuses on how corporations connect with their customers using web technologies. According to Technorati, the Web Strategy blog is in the top 1000 of all global blogs, and it’s rated the #1 Analyst Blog according to Technobabble and analyst rating ranking, and ranked #27 according to AdAge’s “Power 150” top blogs.
In the realm of social technologies, Jeremiah is frequently sought after as he writes a regular column for the Forbes CMO Network, and has appeared on Bloomberg TV and has been quoted in the Wall Street Journal, The New York Times, USAToday, the Associated Press, and other technology and business related publications. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal.
Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. From 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched the community and blog program. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications.
Talking about how branded engagement applications power continuous engagement.
Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn (a widget-based fundraising service), was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and Internet industries, having been the Director of Business Development at TurboLinux, a Linux OS and enterprise solutions startup, and the co-founder of NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.
Facebook, Product Designer
Presenting a case study on Dogbook, the wildly successful Facebook and iPhone application
Prior to working at Facebook, father-team son Alexandre and Geoffrey Roche created Dogbook and Catbook, two popular Facebook applications that millions use to share the lives of their pets. At Facebook, Alexandre works at the intersection of product and engineering to prototype, design and build new features for an audience of over 300 million worldwide.
Program Manager, Formerly with Schematic
Presenting a case study on the hugely successful Toyota/MySpace Rock The Space campaign.
Kaz was a former Program Manager at Schematic, a senior force behind strategic and creative thinking, managing complex, multi-platform projects and leading cross-discipline teams for clients such as Target, Microsoft, Dell, Logitech and The Walt Disney Company. Her interactive media experience began while serving as the Creative Director of Broadband Channels for Fantastic Entertainment, the media arm of a leading Swiss technology company where she oversaw international teams of designers and engineers in developing content for IP multi-casting distribution for companies such as the NFL, AccuWeather, and MTV.
Sr. Marketing Mgr., Sprout
Moderating the Building Brands on Social Networks Panel Discussion
Smart describes himself as "a marketer on a mission to evolve marketing away from the mess that traditional marketers have made. It's time to stop broadcasting messages with megaphones and to start engaging the communities that form around brands. While companies understand what it takes to build products and services, it's the community that understands how they actually work in the wild. Following this, I embrace the mission of Marketing 2.0, which recognizes that brands are built by communities, not just by companies. My work focuses on leveraging the fact that communities want to grow the brands that improve their lives. Thus, I'm interested in new social media tools, like Sprout, that empower communities to spread the word about the products and services they love. You can learn more about me and how I approach marketing on my blog at www.rolandsmart.com."