Building an MVP Through Authentic Engagement
Why Founders Should Eschew Automation in Pursuing an MVP
A Minimum Viable Product or Process (MVP) is the single best way to create a new business. Most people would rather use the acronym than do the work. It's not their fault though, MVPs can actually be fairly difficult to create. Step one is truly breaking down the goals of a business. Step two is discovering the most basic way to test that assumption. Step three is *actually* interacting with people to gather data. It isn't until step five or sixteen that you move beyond the MVP phase and start building a product. Don't fret, we have good news! Once you see the light, it is almost impossible to unsee the beauty of an MVP.
Thomas Knoll is co-founder and CEO of clippPR, a startup that is helping brands and organizations put the relationships back into PR. He has been building online community for 17 years and has worked with companies including Zappos, Launchrock, UserVoice, and Seesmic. He is a mentor at 500Startups and advises startups on customer development, community architecture, product marketing, and growth.
Shervin Talieh is the cofounder/CEO of Drumbi, a startup focused on helping companies create a more effective sales and service experience through the phone channel. Prior to Drumbi, he was a Partner at Accenture and spent 15 years in management consulting, working with F500 companies around the world. He is the organizer of OC Tech Startup, and 800+ member meet-up focused on the tech community in Southern California, an active mentor in the startup community, and sits on a public company board.
Ms.Tech is a social impact focused membership organization with a community that provides women in innovative companies and technology ventures, the inspiration, knowledge, and connections to raise the bar and reach new possibilities.
We encourage women to develop entrepreneurial management thinking, educated risk taking, creative problem solving, and inspirational, supportive leadership for their teams, organizations, and businesses. We are a community and forum, for early, mid-career, executive, and entrepreneurial women in technology careers. Members are committed to developing themselves as leaders through education, mentorship, networking, and information sharing.
Evolve the conversation of female entrepreneurism and women technologists beyond the issue of ‘changing the ratio,’ and towards actively advancing the quality of businesses, networks and resources.
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