San Francisco, California
London, United Kingdom
Building a sales team is one of the most challenging mountains to climb for a fast-growth B2B startup. The questions are endless: Where to find the talent? How to compensate them? Hire an inside salesperson, lead generator, biz dev manager, or account manager? What type of support to provide? How to train and manage them?
For the first time, The Junto Institute is inviting entrepreneurs from the community to a hands-on class from its 10-month, cohort-based curriculum. Why? Because we keep hearing from founders who want to get better at building their sales organization. After all, to effectively scale a company, the founders must find a way to drive revenue so they can increasingly focus on leading the team and running the business.
Our instructor is Rich Lyons, co-founder and CEO of LyonsCG, an ecommerce digital agency with 150 employees. Rich will share experiences, mistakes made along the way, and lessons learned. He'll also ask founders hard questions they need to answer to effectively build a high-performing, results-oriented sales team; share thoughts on what tactics could work for your company; and provide tools he's created to manage his own sales team.
Here is a sample of what our students said about Rich's workshop during Junto I, our inaugural cohort last year:
- "Real experience growing an organization. Highlighted the importance of sales with strategy. Excellent info, complete credibility, and nice pace."
- "The sales tactics were awesome. He was very good and the takeaway docs are very valuable."
- "He was open about what tactics his company uses and I definitely think we could take a bunch of those and put them [to use] in our company."
We're making only five seats available to entrepreneurs from the community for this intimate and highly interactive workshop. In addition to learning from Rich, attendees will hear the experiences of peer founders from the Junto II companies as they build their sales organizations and cope with similar challenges.
Please note: this workshop is open only to founders of startups and/or growth companies.
When & Where
The Junto Institute
The Junto Institute is where startup leaders grow as fast as their companies. Through a nine-month, apprenticeship-based curriculum that taps into the wisdom of seasoned entrepreneurs and CEOs, founders become infinitely better at what they do every day: running their business and leading their team.