Building a Company Identity and Brand
Monday, August 4, 2014 from 6:00 PM to 7:00 PM (EDT)
New York, NY
San Francisco, California
London, United Kingdom
Join the Harlem Biospace member companies and Leslie Ellwood from Savvy Marketing group for a lecture and discussion of best practices for crafting your company's brand and public persona. We will discuss actions you can take early in the development of a company to craft a cohesive story that conveys the benefits of your product efficiently. The session will also dive into practical considerations such as logo design, font choices, and even the phychology behind effective brand stories.
Instructors and Moderators
Leslie Talmadge Ellwood, Principal, Savvy Marketing Group
Leslie helps media companies and start-ups grow brands, audience and revenue. She has extensive expertise creating and implementing data-driven, cross-channel business plans that drive revenue and profits while building brand equity. Before starting Savvy Marketing Group, she worked for American Express' Consumer Card Group and led the Interactive Strategy team.
When & Where
Harlem Biospace (Hb) is a new biotech incubator, the first of its kind in New York City, to offer affordable shared wet-lab space for early-stage biotech companies. It offers a beautiful wet lab outfitted with modern biotech equipment, exciting classes and events, and business support – creating a community to turn ideas into inventions that solve real health problems. Harlem Biospace is situated at the heart of three academic campuses (Columbia University, City College of New York, and Columbia’s Manhattanville campus), with easy access to other major universities, the life science community, and the vibrancy of New York City.
An initiative of