Understanding brands and a cost-effective approach to building one
Brands exist in the minds of customers, so you will have a brand whether you develop one or not. Learn how to create a brand for your business that provides differentiation and preference for your products and services.
This overview of branding for startups will show you:
- Why you have a better chance of succeeding with a strong brand
- The crucial steps you need to take to develop a brand
- How and where you communicate your brand messages
Jennifer LeBlanc, CEO and Founder, Think Results
Jennifer LeBlanc is a talented marketing strategist with 19 years experience in building results-driven branding programs for high-growth companies and startups. She is an author, executive coach and speaker on a variety of marketing and change management topics including successful launch and repositioning strategies, brand positioning and development, and effective change management. She is currently writing a book called The Leapfrog Method: How to Make Change with Ease and Grace.
Kevin Heney, Brand and Identity Consultant, HeneyBrand
Kevin Heney has over twenty years experience managing identity, creative services and brand for high tech companies in Silicon Valley. He managed creative services at Tandem Computers for 11 years, and he was creative director at Informix and Quantum, helping both companies launch a new brand.
He currently consults for a variety of companies providing brand and identity support. Kevin is the founder and executive director of the Silicon Valley Brand Forum, an organization providing brand professionals a venue for exchanging best practices in brand management.
About ASL Emerging Business Group: Best Practice Series
Abbott, Stringham, & Lynch (ASL) Emerging Business Best Practice Series consists of lunchtime seminars that address ideas and facilitate discussions around financing, operations, building a team, and other areas essential to the success of emerging businesses.
ASL established the Emerging Business Group to help start-up and growth companies. The Emerging Business Group provides a knowledge resource center of best practices for emerging businesses to streamline systems and operations, reduce regulatory risk, market themselves effectively, and free up entrepreneurs to focus on the business at hand.
When & Where
Abbott, Stringham & Lynch
Abbott, Stringham & Lynch is a full service accounting firm in Silicon Valley, providing a range of services including audit and financial reporting and tax compliance consulting and planning.