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Build Your Business & Monetize Your Audience: Philip Hodgetts

SF Cutters: http://www.sfcutters.com

Saturday, June 19, 2010 from 9:00 AM to 5:30 PM (PDT)

Build Your Business & Monetize Your Audience: Philip...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
FULL Price: Half Day :Grow and Monetize Your Audience for Your Indie Production (AFTERNOON Session ONLY)   more info 19 Tickets Ended $99.00 $3.46

Share Build Your Business & Monetize Your Audience: Philip Hodgetts

Event Details

SF Cutters, Create More, and Big Brains for Rent present:

Session 1:
Growing Your Production or Post Production Business in Any
Economic Climate
Morning Session: 9:30am - 12:30p

If youʼve been paying attention to your business lately, youʼll know customers think cheaper equipment should lead to cheaper production. Thereʼs always seems to be some ʻkid in a basementʼ underbidding your projects at every turn and many traditional sources of production revenue are simply drying up.

These trends were already happening but the advent of an economic downturn has accelerated the change. Meanwhile, the Internet has radically changed communication and brought us powerful new tools for communicating with new and curent customers.

This is the New Now - the new business reality - with new opportunities and new ways of growing your business, whatever the economic conditions. Get used to living in a world where change is the new constant - where most of the rules of engagement in business, with customers and wthe wider world - are constantly changing. If youʼve stayed in the production or postproduction business for more than a few years, youʼve already weathered significant change.

There are new opportunities and new ways of growing your business, whatever the economic conditions.

Topics to be discussed:

Using social media, blogging tips,

Using Google Analytics,search engine optimization,

Becoming a great salesperson and being more persuasive,

Cutting costs and how to work smarter by producing more cheaply,

Getting paid faster, and understanding the value of owning your content.


""The New Now" doesn't say to lower your prices! It tells you how to sell solutions, not your services. It even investigates the opportunities working distantly.

The Internet has certainly made this possible. It's the wave of the future too I believe."

- KenStone.net


Lunch on your own


Special Presentation from the dvds of

Film Specific's Going Global Boot Camp

Thanks to Stacey Parks and Film Specific

Check out all the resources, events, and publications for purchase or subscription for independent film distribution:


Film Specific events:


Take what you learn today and dive deeper.


Session 2:

How To Grow and Monetize an Audience for Your Independent
Afternoon Session: 2p - 5p

Since the advent of low cost production equipment almost any project can find a suitable budget. However distribution has not been democratized to the same degree.

Learn how others have built substantial and profitable audiences for their independent film and video projects and successfully monetized the audience.

Learn the common themes and how you can apply them to any independent production.

In the first part of the seminar you'll learn from the experience of others:

When to start building an audience

How to identify and reach your "core audience"

How to 'Connect with Fans"

How to create and use your evangelists

The role of the production blog and how to build out your production website

How to get your website found in search engines

How to use modern PR techniques

Having built an audience it's time to monetize by:

Learning how CwF + RtB = profits

Monetizing free content (and even piracy)

Examining the six most common monetizing strategies and how they apply to independent projects

Learn which strategies have been the most effective for other projects.

All the information is liberally backed with case studies.


"On this occasion his topic was "Growing An Audience for your Indy Production." Phillip pointed out that a major paradigm shift has taken place. Where once distribution (as well as advertising, promotion and building an audience for that distribution) was the job of a distributor or a network, it now falls to the filmmaker or content creator. Hodgetts presented case histories of creative and successful
self-distribution, talked about piracy, blogging, using the internet and tribal marketing, among others."

- John Coleman at MediaBootCamp, San Diego

About Philip Hodgetts
Philip Hodgetts is an expert and consultant in digital production and post-production workflows, encoding, web applications, digital delivery and technology innovation. He is the President and CEO of Open Television Network, a company dedicated to making "podcasting" a professional service.

He remains President of Intelligent Assistance, Inc - a systems and technology developer - and one of the "Big Brains" of "Big Brains for Rent" consultancy. He is an experienced trainer and has written extensively online across a range of topics.

He is the co-creator of “Assisted Editing” and an expert on metadata-based postproduciton workflows.

Philip is the author of "The HD Survival Handbook"; "Awesome Titles with FCS" and "The New Now: How to grow your production or postproduction business in a changed and changing world".

He has presented at many conferences and seminars including Keynote addresses for the New York DV Show; Academy of Television Arts and Sciences' NEXT TV symposium in 2006; and the 2007 Podcast
Summit at NAB as well as presented at Streaming Media East and West; NAB Post|Production, Seybold among others.


Seminar Raffle Sponsors include:

Pixelflow - 2 $100 gift certificates

Pond5 - 2 $100 gift certificates

Books from Focal Press

Books from Peachpit Press

Books from Oreilly Press


Discounts for SF Cutters:


Thanks for your support - we had a great Workshop!

Mark Spencer : Intro to Apple Motion: One Day Workshop

One day, lecture demo - basics of Motion, get up to speed

register on our waitlist online for future class:


When we have 30 signups we will see if we can reschedule


Voices That Matter: Web Design Conference

June 28-29, 2010

San Francisco, CA

New Riders' Voices That Matter: Web Design Conference, now in its fourth consecutive year, will take place June 28-29 in San Francisco and the timing couldn't be better!

Web design is undergoing an historic evolution: While the basics of HTML, CSS, and JavaScript haven't changed, the new and evolving functionality in the HTML5 and CSS3 specs, the number of new ways in which people access the Web, and the rise of social media mean that Web designers need to know more than ever.

User group members can save $150 off the current price of any conference package by registering with 

Priority Code WDUSERG

For registration info and the speaker schedule visit 



EditFest NY/LA $349 each session, with $100 discount $249 each session

LA Aug 6-7


$100 Discount

SF Cutters 

use pull down menu for $100 Discount


FITC San Fran 2010
A Flash Design & Technology Coastal Break

Aug 17-19, 2010 • Mission Bay Conference Center at UCSF


FITC has created fifty $100 discount codes for our user group! 


Please apply discount code at checkout.

With some of the most unique and engaging presenters from around the
globe, this event will leave you inspired, energized and awed.

* Three full days and nights of events, plus one day of optional
pre-festival workshops
* Over 60 presentations and panels
* Includes Ten Adobe 'Under the Hood' presentations
* Over 600 attendees anticipated from around the globe
* Over 70 internationally renowned design and technology presenters
* All ticket includes Lunch, Coffee, snacks, evening events, and an
event grab bag


dv Expo Sept 28-30 in Pasadena, CA


Exhibit Floor, Training Classes, and more:

Tracks on Tapeless Production

3D Production, and Web Video

as well as training sessions: 

Digital Camera Supersession, and Lighting Workshop. 

Conference-goers will also have the opportunity for hands-on training with cameras from Panasonic, Sony, JVC and Canon


apply Discount Code at check out


This will give SF Cutters' members $50 off the Digital Video Conference
( prices vary see website and post cards )

and/or Free entrance to the exhibit hall floor.





Have questions about Build Your Business & Monetize Your Audience: Philip Hodgetts? Contact SF Cutters: http://www.sfcutters.com

When & Where

Create More
689 3rd Street
San Francisco, CA 94107

Saturday, June 19, 2010 from 9:00 AM to 5:30 PM (PDT)

  Add to my calendar


SF Cutters: http://www.sfcutters.com

SF Cutters is the World's first Apple Final Cut Pro User Group forming in March of 2000. We have evolved to cover NLEs on the Mac, including but not limited to FCP, PremierePro, After Effects, Resolve, AVID, Lightworks, related plugins, VFX software and more. We also focus on the business, aesthetics, and life of the postproduction professional.

That's right, the concept of a DV User Group, complete with networking, screenings and tech info centered around Apple Final Cut Pro was born right here in San Francisco. Currently there are over 100 chapters of Creative Pro User Groups based upon our model. We are proud to be the founders of this exciting movement, dubbed in 1999 as "The DV Revolution". Viva!

SF Cutters meets regularly in San Francisco and the Bay Area Jan thru Nov, the schedule may vary from year to year.

  Contact the Organizer
Build Your Business & Monetize Your Audience: Philip Hodgetts
San Francisco, CA Events Class

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