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Build and Promote Facebook® Fan Pages

Block Media & Marketing

Saturday, October 15, 2011 from 9:45 AM to 2:30 PM (PDT)

Build and Promote Facebook® Fan Pages

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Registration for Part 1 (Build) 29 Tickets Ended $45.00 $2.12
Add Part 2 (Promote); must be signed up for Part 1   more info 30 Tickets Ended $20.00 $1.49
Registration for Part 2 only (Promote) 35 Tickets Ended $45.00 $2.12
Social Persuasion book
Order by 8/1 to pick up your copy when you arrive at the workshop.
51 Tickets Ended $15.00 $0.00

Share Build and Promote Facebook® Fan Pages

Event Details

A personal profile is one thing, but if you want to use Facebook® for business, this introductory workshop is for you. More than just a how-to, you'll learn marketing techniques to help you take advantage of what the site has to offer a small business.


We’ll use a combination of lecture and hands-on, so bring your laptop and be prepared to work to build your business’s presence. Registration begins at 9:45am for early networking. There's also a 1/2 hour break between sessions.


Sign up for one or both parts:


Part 1: Create Your Fan Page (10:00am-12:00pm)

In this information-packed workshop, you'll learn:

  • The key differences between a personal page, Fan page, groups and communities, and why Fan pages are usually better for business.
  • All the basic page components and how they work.
  • How to choose and set up the right profile pictures and vanity URL’s.
  • The importance of setting up notifications correctly.
  • How to create your own customized Fan page.
  • Key applications that come with Facebook.

By the end of the class, you’ll have a Fan page that will be more effective at promoting your business.


Part 2: Promote Your Page to Acquire "Likes" and Engagement (12:30-2:30pm)

Having a great page is just the beginning. In Part 2, you'll learn how to increase engagement with your company and brand by:

  • Using specialized applications to benefit both you and your customers.
  • Adding social widgets and badges to your website.
  • Leveraging the connection between your blog, newsletter and fan page.
  • Status tagging and how to use it to attract people who don't know you.
  • Getting ideas about what you should and shouldn't say to visitors to increase "likes", interactions and rankings within Facebook.

By the time you leave, you’ll have concrete tools you can put into practice immediately to get more people to your page, like it and return for more.

Who Should Attend:

Small business owners and marketers who want to know how to create and promote effective Facebook fan pages:

  • Ideally, you have already decided that Facebook is the right social tool for promoting your business. 
  • Anyone who is not entirely comfortable with how Facebook works; we'll take you through it step-by-step.

Each class includes:

  • About half instruction and half hands-on exercises with Q&A
  • Comfortable classroom setting with Wi-Fi
  • A take-home packet with a presentation handout and tip sheet
  • Free parking

Remember to bring your laptop to the class



Blockbeta MarketingRobbin Block, founder of Blockbeta Marketing and author of the highly-rated book Social Persuasion: Making Sense of Social Media for Small Business on Amazon, combines the best of traditional and new media like nobody's business. She believes strategy always comes first when it comes to marketing and that no one tool, even Facebook, will make a company successful -- it’s just part of a well-conceived plan. With over 25 years of experience, she's given hundreds of engaging and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism.

Robert Lani is a Social Agent at Venu, a Blockbeta subsidiary specializing in social media marketing for events and entertainment. Robert has been instrumental in growing attendance, fan base, and revenue for local entertainers through day-to-day social media interactions on Facebook, Twitter and local social sites. 


Only 35 seats available for each class. Sign up today.


Social Persuasion BookSocial Persuasion Pre-Orders:

Get the book that explains what social media is all about for small business. Save $5 if you buy your copy when you sign up for the class. You'll get your copy when you arrive.

Also available in print and ebook from Amazon.






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Have questions about Build and Promote Facebook® Fan Pages? Contact Block Media & Marketing
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When & Where

Phinney Neighborhood Center
6532 Phinney Avenue N
Room #36 in red brick building
Seattle, WA 98103

Saturday, October 15, 2011 from 9:45 AM to 2:30 PM (PDT)

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Block Media & Marketing

Block Media & Marketing is comprised of Blockbeta Marketing, a consultancy for startups and small businesses, Minding Your Business, a radio show for Seattle area entrepreneurs, and Dempsee, a resource for low and no-cost market research.

  Contact the Organizer
Build and Promote Facebook® Fan Pages
Seattle, WA Events Business
Facebook and Twitter are registered trademarks of their respective owners. Copyright © 2010, Block Media LLC. All rights reserved.

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