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Build and Promote Facebook® Fan Page Workshops

Block Media & Marketing

Saturday, June 18, 2011 from 11:15 AM to 3:15 PM (PDT)

Build and Promote Facebook® Fan Page Workshops

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Registration for Part 1 (Build) 10 Tickets Ended $45.00 $2.12
Add Part 2 (Promote); must be signed up for Part 1   more info 11 Tickets Ended $20.00 $1.49
Registration for Part 2 only (Promote) 25 Tickets Ended $45.00 $2.12
Social Persuasion book   more info 50 Tickets Ended $15.00 $0.00

Share Build and Promote Facebook® Fan Page Workshops

Event Details

Save $5. Register by June 9th.

A personal profile is one thing, but if you want to use Facebook® for business, this introductory workshop is for you. More than just a how-to, you'll learn marketing techniques to help you take advantage of what the site has to offer a small business.


We’ll use a combination of lecture and hands-on, so bring your laptop and be prepared to work to build your business’s presence. Sign up for one or both parts.


Part 1: Create Your Fan Page (11:15am-1:10)

In this information-packed workshop, you'll learn:

  • The differences between a personal page, Fan page, groups and communities, and why Fan pages are usually better for businesses.
  • All the basic page components.
  • How to choose and set up your profile picture and vanity URL’s.
  • The importance of setting up notifications correctly.
  • How to create your own Fan page in the workshop and make it more relevant and customized with layout.
  • Key applications that come with Facebook.

By the end of the class, you’ll have a Fan page customized for your business.


Part 2: Promote Your Page to Acquire "Likes" and Engagement (1:20-3:15pm)

Having a great page is just the beginning. In Part 2, you'll learn how to increase engagement with your company and brand by:

  • Using specialized applications to benefit both you and your customers.
  • Adding social widgets and badges to your website.
  • Leveraging the connection between your blog, newsletter and fan page.
  • Status tagging and how to use it to attract people who don't know you.
  • Getting ideas about what you should and shouldn't say to visitors to increase "likes", interactions and rankings within Facebook.

By the time you leave, you’ll have concrete tools you can put into practice immediately to get more people to your page, like it and return for more.

Who Should Attend:

Small business owners and marketers who want to know how to create and promote effective Facebook fan pages:

  • Ideally, you have already decided that Facebook is the right social tool for promoting your business. 
  • Anyone who is not entirely comfortable with how Facebook works; we'll take you through it step-by-step.

Each class includes:

  • About 1 hour of instruction and 3/4 of an hour of hands-on exercises and Q&A
  • Comfortable classroom setting with Wi-Fi
  • A take-home packet with a presentation handout and tip sheet
  • Free parking

Remember to bring your laptop to the class



Blockbeta MarketingRobbin Block, founder of Blockbeta Marketing and author of Social Persuasion: Making Sense of Social Media for Small Business available on Amazon, combines the best of traditional and new media like nobody's business. She believes strategy always comes first when it comes to marketing and that no one tool, even Facebook, will make a company successful -- it’s just part of a well-conceived plan. With over 25 years of experience, she's given hundreds of engaging and often humorous presentations that deliver a dash of economic theory with a healthy dose of New York skepticism.

Robert Lani is a Social Agent at Venu, a Blockbeta subsidiary specializing in social media marketing for events and entertainment. Robert has been instrumental in growing attendance, fan base, and revenue for local entertainers through day-to-day social media interactions on Facebook, Twitter and local social sites. 


Only 26 seats available for each class. Sign up today.


Social Persuasion BookSocial Persuasion Pre-Orders:

Get the book that explains what social media is all about for small business. Save $5 if you buy your copy when you sign up for the class. You'll get your copy when you arrive.

Available in print and ebook on Amazon.






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Have questions about Build and Promote Facebook® Fan Page Workshops? Contact Block Media & Marketing
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When & Where

Phinney Neighborhood Center
6532 Phinney Avenue N
Room #1
Seattle, WA 98103

Saturday, June 18, 2011 from 11:15 AM to 3:15 PM (PDT)

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Block Media & Marketing

Block Media & Marketing is comprised of Blockbeta Marketing, a consultancy for startups and small businesses, Minding Your Business, a radio show for Seattle area entrepreneurs, and Dempsee, a resource for low and no-cost market research.

  Contact the Organizer
Build and Promote Facebook® Fan Page Workshops
Seattle, WA Events Business
Facebook and Twitter are registered trademarks of their respective owners. Copyright © 2010, Block Media LLC. All rights reserved.

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