Brown Bag Luncheon - Startup Top Legal and Marketing Mistatkes
Friday, June 21, 2013 from 12:00 PM to 1:30 PM (PDT)
Santa Clara, CA
Top Legal, Market Entry and Marketing Mistakes Startups and Business Leaders Can Avoid with Ashitha Bhagwan and Michal Lenchner
I. Legal - By Ashitha Bhagwan
Forming a company these days is easier than ever before. Keeping it alive and active, however, may present its own set of challenges. Due in part to advancing technology, a startup is able to achieve ‘global presence’ like never before. Ashitha Bhagwan, a business attorney with domestic and international experience, will address the top ten legal mistakes that startups should avoid.
Ashitha will discuss those legal strategies that every startup should be mindful of while entering the market with a product. These issues range from corporate structuring to securities compliance, option plans to equity issuances and IP strategy to labor laws. In a presentation geared towards entrepreneurs and small business owners, Ashitha will address the legal issues that entrepreneurs often fail to give due-importance. She will guide on how to take corrective action, if any. As a small business owner in an ever-changing landscape, being aware of these issues is imperative to day-to-day operations. Failing to adhere to a sound legal structure very often affects scalability. Learn about what to watch out for so you can be prepared!
II. Marketing Perspective - By Michal Lenchner
Mistakes are inevitable, however when marketing mistakes happen they can ‘kill’ a product or a company, that are usually costly and sometimes harm a brand’s reputation. Michal Lenchner, business catalyst and consultant, will talk about the top strategic marketing mistakes entrepreneurs and startups should avoid. She will also present the most common marketing execution oversights and how to thwart them.
Michal will talk about targeting your customers & finding what they want, choosing the right markets, addressing emerging markets, planning for scaling, devising a public relations strategy, and more. Being informed of top mistakes would help entrepreneurs, startups and any business to build resiliency through the development and application of solid marketing, minimize the potential impacts of top blunders and would encourage leaders to unlock the full potential of the company or its purpose.
I. Ashitha Bhagwan is a dual licensed corporate attorney whose practice focuses on entrepreneurs and their business and legal needs. Ashitha has worked on the formation, development and financing of emerging growth and early stage companies located in the US and foreign jurisdictions. She regularly counsels on a wide range of corporate issues such as formation, equity structure, employment, general corporate governance, intellectual property protection and commercial transactions.
As part of her cross-border practice, Ashitha helps foreign companies enter the US market by advising on optimal structures for US presence, resolving cross-border issues, and advising on intellectual property strategy and foreign direct investment reporting requirements in the US. Ashitha’s experience with the Indian legal system makes her uniquely suited to better serve clients doing business in or with India. She is fluent in English, Kannada, Tamil and Hindi.
Ashitha is admitted to practice both in India and in California. She completed her LL.M. in Corporate Law from New York University School of Law and also holds a diploma in Intellectual Property Rights from National Law School of India University, Bangalore. She engages with the entrepreneurial community both in Silicon Valley and world over on a regular basis through blogs, online forums, events and personal interactions.
II. Michal Lenchner has over 20 years of expertise in strategic marketing-communications consulting, project management, process redesign and creative business solutions in corporate, small business, and startups. Michal offers an extensive background in innovative technologies, across business verticals and Information Technology in global Marketing and Sales domains. Since 2004, she has been consulting with small businesses and startups in Silicon Valley, focusing on business resiliency, business & marketing strategy, execution programs, and a transition to a sustainable model.
Prior to consulting, Michal has managed complex and diverse Marketing and Sales projects for Texas Instruments/National Semiconductor Corporation (TI), worked with global cross-functional teams to create growth opportunities in emerging and existing markets, and established strong partnerships. Before TI, Michal was the Information Technology Manager for a privately owned manufacturing company in Boston, MA. She also managed software development, distributed systems and system-admin teams in the Logistics Division of the Israeli Defense Force (IDF).
Michal holds a Master’s degree in Management Information Systems/Business School (Tel Aviv University) and graduate courses in Business Administration at Boston University (Boston, MA). She has a dual B.Sc. in Computer Science and Mathematics (Tel Aviv University).
In addition, Michal researches and writes about innovative technologies, Cleantech solutions, and market trends, with a wide readership worldwide. She presents to startup incubation and acceleration platforms, The Silicon Valley Leadership Group, community and business groups, and more.
Bring your own lunch!!! Limited Space Register Early
Additional Information: http://www.ccice.org/BrownBag.html
When & Where
Chamber of Commerce International Consortium For Entrepreneurs (CCICE) is an organization that helps members build, develop, encourage, and support entrepreneurship in a cross cultural technology centric environment. CCICE is a bridge between network associations, industry and entrepreneurs to build sustainable opportunities that energize growth and development within and across international boundaries.