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BRITE Conference | March 4-5, 2013

BRITE '14 Conference

Columbia Business School's Center on Global Brand Leadership

Monday, March 3, 2014 at 8:00 AM - Tuesday, March 4, 2014 at 1:00 PM (EST)

BRITE '14 Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Price Ended $795.00 $0.00
Non-profit Ended $350.00 $0.00
Current Columbia Staff/Faculty/Student Ended $150.00 $0.00
Alumni of Columbia University Ended $395.00 $0.00

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Event Details

BRITE '14 Conference

March 3-4, 2014

Columbia University | Lerner Hall
| Roone Arledge Auditorium
2920 Broadway, New York, NY 10027


Now in its 7th year, BRITE '14 will bring together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.




Featured BRITE ’14 Speakers include:


Mary Beech
Kate Spade
Marty Homlish
Chief Customer Experience Officer
Justin B. Smith
Bloomberg Media Group
Lisa Macpherson
Dhiraj Kumar
Head, Global Performance Solutions
Michael Goodwin
Jon Steinberg
President & COO
William Bardeen
SVP, Strategy & Development
The New York Times


Topics at BRITE '14 will include:

  • Monetizing “social” – for brands and publishers
  • Native advertising, branded content, and the future of storytelling
  • Brand voice: bringing it to life across digital, social, and traditional channels
  • Customer experience and customer happiness
  • Contagiousness, social sharing, and how ideas & brands spread
  • The marketer’s forecast for global emerging markets
  • The changing role of the CMO in the enterprise


Conference Format:


BRITE '14 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.


Sponsorship Requests:

For sponsorship inquiries, please contact:

Allie Abodeely, Assistant Director

When & Where

Columbia University - Lerner Hall
2920 Broadway
New York, NY 10027

Monday, March 3, 2014 at 8:00 AM - Tuesday, March 4, 2014 at 1:00 PM (EST)

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Columbia Business School's Center on Global Brand Leadership

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.

The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

The Center on Global Brand Leadership is proud to be supported by Aimia in executing its mission.

Visit our websites www.globalbrands.org and www.briteconference.com

  Contact the Organizer

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