BRITE '13 Conference
Monday, March 4, 2013 at 8:00 AM - Tuesday, March 5, 2013 at 1:00 PM (EST)
March 4-5, 2013
Columbia University | Lerner Hall | Roone Arledge Auditorium
2920 Broadway, New York, NY 10027
"I was glad to be a part of it and hear such a high caliber of presenters. I believe you're on to something special with BRITE." – Jeff Fleischman, Chief Digital Officer, TIAA-CREF
BRITE '13 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
Global Head of Digital
| Kaaren Hanson
VP of Design Innovation
Chief Digital Officer
Meredith National Media Group
Author, The Power of Habit
Journalist, The New York Times
Chief Executive Officer
Chief Rockstar & COO
VP, Global Branding
Exec. Chairman, BAV Consulting
Author, The Athena Doctrine
FULL SPEAKER LIST>>
Agenda topics include:
Special Thanks to Our BRITE '13 Conference Sponsors
BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
BRITE '13 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.
Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.
Companies at our conferences have included: A&E, Absolut Vodka, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, Audi, Avon, Bell Atlantic, BMW, BrandChannel, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Dow Jones & Company, Dupont, Eli Lilly, Este Lauder, Fast Company, Feedburner, GE, Goldman Sachs, Harvard Business School Press, HP, IBM, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, Leo Burnett, Lesser Evil Snack Company, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Nickelodeon/MTVN, Nielsen BuzzMetrics, Novartis, Ogilvy & Mather, Pando Networks, Peeled Snacks, Pfizer, Procter & Gamble, Quattro Wireless, R/GA , Reuters, Samsung, SAP, Siemens, Taco Bell, TACODA, The New York Times, TIAA-CREF, Time Magazine, Time Warner, UNICEF, Unilever, Unisys, United Nations, Univision, Volkswagen, Xanga, and others.
We look forward to seeing you in March!
Please note that tickets purchased less than 21 days from the event cannot be refunded, but can be applied to a future BRITE conference or Center on Global Brand Leadership event.
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.
The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.
The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.
The Center on Global Brand Leadership is proud to be supported by Aimia in executing its mission.
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