BRITE '10 Conference
Wednesday, March 31, 2010 at 8:00 AM - Thursday, April 1, 2010 at 12:30 PM (EDT)
BRITE '10 Conference
March 31 - April 1, 2010
Roone Arlege Auditorium
2920 Broadway, New York, NY
"For those in the marketing, ad, digital, interactive – overall "innovation" space – the BRITE Conference is where to be." – Ross Park, attendee
Columbia Business School's Center on Global Brand Leadership is pleased to present BRITE '10, part of a global series of conferences on branding, innovation, and technology.
BRITE '10 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
- learn from your peers, ask questions, and share what you know
- hear case studies from the business leaders who are making change happen
- see tomorrow's emerging trends and big ideas
- rethink the challenges and opportunities for your business
- meet the innovators who are driving the next wave in technology and branding
Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.
Full speaker and agenda details are at: http://briteconference.com
We look forward to seeing you this Spring!
When & Where
Columbia Business School's Center on Global Brand Leadership
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.
The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.
The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.
The Center on Global Brand Leadership is proud to be supported by Aimia in executing its mission.