TRENDS IN DIGITAL MEDIA
Now that digital media and inbound marketing are making their way through business and culture, new opportunities and complexities are developing within organizations. With this conference, we aim to illustrate how technology is being used to enhance business strategy in a way that is mutually beneficial for the company and the consumer. Our mission is to bridge the gap between academia and real-world practices, thereby strengthening the connection between the frameworks taught in schools and practical applications being used in organizations.
***Your ticket price includes breakfast and lunch! 100% of the proceeds will be donated to a scholarship fund for a Suffolk University Marketing student.
8:00-8:45am - Registration
9:00-9:15am - Introduction
9:30-10:15am –Mike Proulx
10:15-11:00am – Eric Leist
11:00-11:45am - Josh Walsh
11:45-12:30pm – Lunchtime
12:30-1:15pm – Keynote: Andrew Graff
1:15-2:00pm – Panel
2:00-Onward - Informal Networking Time
MORE ABOUT #BtheG
Conference-goers include all types of digital media enthusiasts from small business owners who want to learn how to better leverage technology, to business professors and business students who understand marketing strategy, but want to learn how digital media integrates into business frameworks. Bridging the Gap appeals to everyone who has ever wondered about how social media affects business strategy and how successful organizations use digital applications to enhance their marketing activities.
When & Where
Suffolk University Department of Marketing
Contact: email@example.com or @SuffolkMKT
Event Hosts: Ereni Markos (firstname.lastname@example.org) and Shannon Conley (email@example.com)