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Bridging the Gap: Mobile Media #BtheG

Friday, March 29, 2013 from 8:00 AM to 2:30 PM (EDT)

Bridging the Gap: Mobile Media   #BtheG

Ticket Information

Type End Quantity
Current Student Ended Free  
Suffolk University Faculty & Staff Ended Free  
Alumni & Professionals Ended Free  
Current Student - Recently Added Tickets! Ended Free  

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Event Details


“Bridging the Gap: Mobile Media”

Friday, March 29, 2013

 Law School Function Room

 Suffolk University

 120 Tremont Street

 Boston, Massachusetts 02108




Now that social media and inbound marketing are making their way through business and culture, and mobile devices are altering consumer purchasing patterns, new opportunities and complexities are developing within organizations. With this conference, we aim to illustrate how mobile technology is being used to enhance business strategy in a way that is mutually beneficial for the company and the consumer. Our mission is to bridge the gap between academia and real-world practices, thereby strengthening the connection between the frameworks taught in schools and practical applications being used in organizations.


Conference-goers include all types of social media enthusiasts from small business owners who want to learn how to manage their own digital media, to business professors and business students who understand marketing strategy, but want to learn how digital media integrates into business frameworks.  Essentially, Bridging the Gap appeals to everyone who has ever wondered about how social media affects business strategy and how successful organizations use digital applications to enhance their marketing activities.

 Twitter hashtag #BtheG 



8:00-8:45am - Registration

8:45-9:00am - Introduction

President James McCarthy

9:00-9:45am - Keynote: Making Social Personal

Prahar Shah and Erika Gordon, Mobee

9:45-10:30am – Mobile Marketing Trends

Matt Duffy, Jumptap

10:30-10:45am - Break

10:45-11:30am – Mobile Metrics – Measuring Your Success!

Anand Rajaram, HubSpot

11:30-12:15pm - Okay, Where Do I Start?! – Mobile Advice for Business Leaders

Dave Wieneke, ISITE Design

12:15-1pm – Lunchtime

Remarks from Dean William O’Neill

1:00-2:00pm – Expert Panel Discussion: From Startups to Fortune 500s – Customizing your Digital Strategy

Janet Aronica, Localytics; Jill Avery, Simmons College; Dusan Koljensic, SapientNitro

2:00-2:15pm – Wrap Up

2:15-Onward - Informal Networking Time



Contact: dept_marketing@suffolk.edu or @SuffolkMKT


Event Hosts: Christine Adams ( @christine615) and Selena Jakupovic ( @selkatweets )





Have questions about Bridging the Gap: Mobile Media #BtheG? Contact the organizer

When & Where

120 Tremont Street
Boston, 02108

Friday, March 29, 2013 from 8:00 AM to 2:30 PM (EDT)

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Bridging the Gap: Mobile Media #BtheG
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