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Wirtz Beverage, Illinois’ newest craft beer distributor, will discuss brand building and best practices in craft beer distribution during Brewbound’s next Brew Talks event, which will be held on April 9 in Chicago.
Beer industry professionals are invited to join Brewbound at one of Chicago’s most heralded craft beer establishments, The Hopleaf, at 6:30 p.m. for this free evening of education and networking.
The discussion will focus on the ways both craft brewers and distributors can enhance business relationships to better grow a brand in key markets. Also joining the discussion will be Deschutes Brewery’s Gavin Stoub, the Illinois market sales manager in charge of managing distributor and account relationships.
The talk, moderated by Brewbound.com editor Chris Furnari, will draw inspiration from the three Brew Talks events held in Boston, Mass., Portland, Maine, and Washington D.C. that have already been held this year. At those meetups, speakers and panelists explored ideas about authenticity, differentiation, capacity constraints and earning local tap handles.
Launched in January, Brew Talks are gatherings designed to provide craft brewers, distributors and retailers the opportunity to come together and have in-depth discussions on craft beer. The event series provides beer industry professionals with an intimate opportunity to network and discuss the business of craft in beer-friendly locales. Brew Talks events are broadcast globally via a free live stream for those unable to attend.