Business Wire is partnering with VisibleGains and MEDIAmobz to host a special morning event geared toward marketing and communications professionals looking for innovative ways to generate new business leads.
Today, smart businesses realize that unique content has tremendous power to attract and convert new leads online. Success often hinges on creating content that mirrors prospect search behavior and engages visitors. This is where video comes in. Video is both SEO-friendly and dynamic, and more companies are applying this formula to increase lead generation. Add the reach of wire distribution to the equation and you have the press release of the future.
- Best practices for combining video and SEO for effective marketing and public relations campaigns.
- Tips for creating simple but engaging video for lead generation.
- Practical advice for optimizing video and press releases for search.
8:00 - 8:30 a.m.....Registration and Continental Breakfast
8:30 - 10:00 a.m....Panel Discussion and Q&A