Social Media Optimization (SMO)
Presenter: Andrea Jansen, Social Media Manager for Mercury Marine
FREE! Light continental breakfast will be served
Social Media Optimization or SMO is the practice of optimizing your website and social media posts to generate traffic and increase search engine page rank. Andrea will specifically focus on tips and techniques to enhance the reach and quality of your social posts.
About the presenter….
Andrea Jansen has been with Mercury Marine since December 2011 and previously worked in marketing and social media management in the mobile communications industry.
After graduating from UW-Oshkosh (marketing) in 2004, Andrea began a career in hospitality sales and marketing. After choosing to change career paths in 2010, she set her sights on a new adventure in social media management.
Andrea hopes you will come to this presentation with lots of questions about social media and walk away with new insights into how to optimize your social media posts and other efforts for maximum ROI.