Are you mystified by marketing lingo, approaches and tools? Are you preparing to gear up your nonprofit’s marketing program but unsure of where to begin? Join us for this primer where we will discuss why marketing is important for nonprofit organizations, share an understanding of common marketing terms and concepts and how they apply to nonprofits, and review how to develop a marketing plan. You’ll leave this session with a template for developing a marketing plan and some cost effective approaches to executing your marketing program. Designed for beginning to intermediate-level practitioners, Board members and volunteers.
Feel free to bring your lunch
Instructor: Jennifer Booher, NorthSky Consultant
When & Where
NorthSky Nonprofit Network
NorthSky is a nonprofit program of Rotary Charities of Traverse City that assists northern Michigan nonprofit organizations strengthen their capabilities through capacity building and sustainability support. It provides a wide range of services and resources to help nonprofit organizations deliver programs effectively and efficiently. NorthSky also serves as a conduit for new resources securing state and national support and partnerships to bring technical and financial resources home to nonprofits and social enterprises in this region. As part of Rotary Charities’ mission, NorthSky also serves in leadership roles, participating and facilitating regional initiatives.