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Brazilian Founders


Thursday, January 24, 2013 from 6:00 PM to 9:00 PM (PST)

Brazilian Founders

Ticket Information

Ticket Type Sales End Price Fee Quantity
BayBrazil Members Ended Free $0.00
Early birds Non-Members Ended $25.00 $2.37
General Admission Ended $35.00 $2.92
Late birds & at the door Ended $50.00 $3.74

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Event Details

BayBrazil's Brazilian Founders series has been presenting Brazil's entrepreneurial spirit to Silicon Valley audiences and introducing leaders who are shining in Brazil and abroad.

Entrance to this event is free of charge for BayBrazil members. Membership is only $100 per year. Become a member: http://www.baybrazil.org/connect

Creative. Bold. Adaptable. Innovator.
These are some of the words used to describe Brazilians who ventured into entrepreneurship.
According to the Global Entrepreneurship Monitor, Brazil is one of the most entrepreneurial countries in the world.
Brazilians have created companies spanning multiple sectors such as energy, finance, agribusiness and information technology. In recent years, entrepreneurship clusters and business incubators have been booming across the country to support an increasing number of startups
right up in the radar of local and international VCs and angel investors.

On Jan 24th, join us for cocktails and meet two Silicon Valley-based entrepreneurs from Sao Paulo who will present their companies and chat with Mozilla's VP of MarketPlace Rick Fant.

Speakers: Bel Pesce, Co-Founder, Lemon

                 Vicente Goetten, Founder, Totvs Labs

Moderator: Ron Piovesan, Bus Dev/Global Lead, Apps MarketPlace at Mozilla Corporation

Musical opening: Caio Villela

A complimentary cocktail with soft drinks, wine and appetizers will be served.


Speakers BIOS

Bel Pesce is a passionate Brazilian entrepreneur in love with business and technology. Over the past few years, she has tackled a variety of needs ranging from better cell phone coverage in Africa to more effective task management tools. In her previous job, Bel helped make high quality video available across a wide range of devices. She is now focusing her energies on Lemon (www.lemon.com), a digital wallet that helps you spend smarter. With Lemon, you can turn your smartphone into a digital wallet that organizes and stores your credit cards, receipts, coupons and more.
Bel received degrees from MIT in Electrical Engineering & Computer Science, Mathematics, Economics and Sloan School of Management. In addition to having started a number of various projects, Bel has worked at MIT, Microsoft, Google as well as Deutsche Bank. She is also a TED Fellow and a Sandboxer.
Bel strongly advocates that anything is possible if you put your heart and mind into your dreams. She is the author of 'A Menina do Vale', a book about how entrepreneurship can change your life. The e-book was published in May 2012 and has already been downloaded over a million times in Brazil. The printed version was published in August 2012 and went straight to the top of the bestsellers chart in Brazil.


Vicente Goetten has established a reputation as a successful startup entrepreneur, a published author, engineer, business manager and technology evangelist. In 2012, Goetten helped TOTVS establish TOTVS Labs to leverage the entrepreneurial environment in the Silicon Valley, develop innovative and disruptive technology for enterprises and help customers grow and compete in a global economy.

Goetten’s entrepreneurial roots date back to 2003, when he co-founded Decisao IT in (focused in user collaboration for enterprise) in Brazil that achieved impressive growth. Following that venture, Goetten joined Tech Solutions as a partner, where he played a key role in the company’s growth and acquisition by Datasul S.A. in 2008.

After joining Datasul, Goetten was instrumental in shaping the company’s SaaS strategy, where he also managed Datasul sales force and distribution channels. Since Latin American enterprise software leader TOTVS acquired Datasul at the end of 2008, Goetten has held a variety of key positions at TOTVS, including technology evangelist, business development manager, and innovation and technology development manager. Based on his insights as a software engineer, Goetten co-wrote the book AspectJ – Programming AOP with Java with his professor and friend, Diogo Winck. The book was published in 2005 by Novatec.

Goetten earned a degree in computer science from UTESC in Brazil and an MBA from the Getulio Vargas Foundation. In 2011 he was a visiting scholar at Stanford University, where he developed several studies that explored Cloud Computing, Big Data, Analytics, Open Innovation and Venture Capital.


Ron Piovesan leads business development for Mozilla’s App Marketplace and is responsible for signing distribution deals with major content and games providers. His team has closed over 200 distribution deals including EA, Evernote, Atlantic Records, Boston Globe, eBay, Box among others. He is also leading the content acquisition strategy for the new FirefoxOS phone in Brazil, in partnership with Telefonica.

Prior to Mozilla, he was a marketing director with DataDirect Networks, a $200M information storage company. Piovesan spent over seven years at Cisco, mostly recently on the corporate development team where he led a series of equity investments in Latin America and the Middle East. Piovesan also lectures on marketing and social media strategies at Stanford University. He has a Bachelors of Journalism degree from Carleton University in Canada; a Masters in Media and Communications from Goldsmiths College, UK; and an MBA from the joint program at the Columbia and UC Berkeley Haas GSB.


Have questions about Brazilian Founders? Contact BayBrazil

When & Where

650 Castro Street
Mountain View, CA 94041

Thursday, January 24, 2013 from 6:00 PM to 9:00 PM (PST)

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BayBrazil fosters communication and entrepreneurship among professionals who work with or wish to develop connections with Brazil, the fastest growing economy in the Western world.

Our mission is to build a community of professionals, entrepreneurs, investors, students and scholars across a wide range of sectors including high tech, green tech, renewable energy, culture, finance, and education and to connect that community with forward-thinking business, government and education leaders in Brazil.

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