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Brands+Startups Challenge: Finale

Heartland Mobile Foundation

Thursday, September 18, 2014 from 6:00 PM to 9:00 PM (CDT)

Brands+Startups Challenge: Finale

Ticket Information

Ticket Type Sales End Price Fee Quantity
VIP Seating
The first few rows are reserved for VIP Seating. VIP's will be the closest to the brand coaches and see exactly how they respond to the pitches of our startups. It also includes priority access to startups and brands after the competition is over.
Ended $40.00 $1.99
Regular Admission Ended $15.00 $1.37
Late Admission Ended $20.00 $1.49

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Event Details


Come see round four of Brands+Startups, the "Finishing School" for startups, at VSA Partners on September 18, 2014.  Unlike a typical pitch, our Challenge puts startups in the drivers seat.  In Round 1 - the Blind Pitch - if a brand liked their pitch, they hit their button, turned around and competed with the other brands to coach them. In Round 2 and 3, the startups battled each other to stay in the competition.

This is Round 4 of 4 and only four of the original 31 startups are still competing.  They compete for the grand prize of $25,000 which will be determined by popular text vote.  Each round of Brands+Startups illuminate a new Marketing Strategy and the Finale topic will be "Promotion," also known as Go-to Market Strategy. 

Introducing the Brands Coaches

Introducing the Brand Coaches, courtesy of Deena Siegel, 1871

What type of mobile startup interests a big corporate brand? See what our coaches from Blue Cross & Blue Shield of Illinois and Best Buy and look for.  Maybe you or someone you know will be the next entrepreneur to pitch at Brands+Startups!

Our grand finale will feature:

  • "Pitching VC's vs. Brands." A panel featuring Mario Tapia (runs Momentum, a mobile accelerator in Silicon Valley), Best Buy & BCBS of Illinois.  
  • Slice of Silicon Valley.  Startups from Silicon Valley accelerator, Momentum, will come pitch for 60 seconds and the brand coaches will turn around for the ones they like.
  • Demo Day.  The 12 Br+St startups that made it on a team will pitch for 2 minutes.  20 startups in our program will have tables to meet people.
  • $25,000.  The Final Four startups in our competition will pitch to win he $25K grand prize will be given away by popular text vote.

Please note that this Brands+Startups Challenge: Kick-off at Techweek is Round 4 of 4 of the Brands+Startups Challenge. Learn more about the entire challenge and what type of startups qualify to join on the Heartland Mobile website.

Coaches & Mentors:


Patrick Feeney, BCBS of Illinois Sonal Mane, Microsoft
Corey Bieber, BCBS of Illinois David Culver, VentureSHOT
Frank Balantine, Clark Hill Mario Tapia, Mobile Monday Silicon Valley
Sy Banerjee, University of Michigan Don Wortley, Best Buy 
 Stephen Surman, Mead-Johnson Nutritionals Phil Nevels, World Business Chicago 
 Ryan Diehl, Best Buy Frank Dudley, Northwestern University 




Have questions about Brands+Startups Challenge: Finale? Contact Heartland Mobile Foundation

When & Where

VSA Partners
600 W. Chicago, #250
Chicago , IL

Thursday, September 18, 2014 from 6:00 PM to 9:00 PM (CDT)

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Heartland Mobile Foundation

The Heartland Mobile Foundation™ is a Chicago-based non-profit organization whose mission is to foster economic development in the Heartland of America to build the future mobile marketers. Heartland Mobile is dedicated to support the growth of the market of all things mobile with best-in-class mobile marketing educational programs and by promoting mobile best practices. Through its partnership with brands in its main initiatives–Mobile University™ Week, the Brands+Startups™ Marketing Challenge, HMCertification, and HMAction–Heartland Mobile serves to grow and guide the industry.

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Brands+Startups Challenge: Finale
Chicago , IL Events Networking Business

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