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Brands+Startups Challenge: Battle Round2 at 1871

Heartland Mobile Foundation

Thursday, July 24, 2014 from 6:00 PM to 9:00 PM (CDT)

Brands+Startups Challenge: Battle Round2 at 1871

Ticket Information

Ticket Type Sales End Price Fee Quantity
VIP Seating
The first few rows are reserved for VIP Seating. VIP's will be the closest to the brand coaches and see exactly how they respond to the pitches of our startups. It also includes priority access to startups and brands after the competition is over.
Ended $40.00 $3.19
Late Admission Ended $20.00 $2.09
3 Round Brands+Startup Pass
Pass to the remaining 3rounds of the Brands+Startups Challenge, 7/24, 8/21, 9/18
Ended $35.00 $2.92

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Event Details

Brands+Startups Challenge


Come see round two of Brands+Startups, "The Voice" of pitch competitions, at 1871 - Chicago.  Unlike a typical pitch, our Challenge puts startups in the drivers seat.  If a brand likes their pitch, they will hit their button, turn around and compete with the other brands to coach them. 

This is Round 2 of 4 and each round will narrow down the field till the final three.  In this round each coach will have his team pair off in Battle Rounds that will leave only two startups on his team.  BUT, he can also steal a startup from one of the other coaches!  This round's pitches will highlight the key Marketing Strategy of "People" or how to SEGMENT and TARGET your product to the right people.

Brands+Startups Coaches Turned Around During Round 1!What type of mobile startup interests a big corporate brand? See what our coaches from Blue Cross & Blue Shield of Illinois, Best Buy and PackBack look for.  Maybe you or someone you know will be the next entrepreneur to pitch at Brands+Startups!

Who should attend:

  • entrepreneurs at early stage to growth stage startups
  • marketers interested in mobile innovation
  • corporate and agency innovators
  • venture capitalists interested in learning about corporate engagement practices with startups
  • students interested in how to build a mobile startup
  • anyone interested in learning what brands are looking for in startups

Note that this is Round 2 of 4 of the Brands+Startups Challenge. Learn more about the entire challenge and what type of startups qualify to join on the Heartland Mobile website.

Coaches & Mentors:


Patrick Feeney, BCBS of Illinois Sonal Mane, Microsoft
Corey Bieber, BCBS of Illinois David Culver, VentureSHOT
Frank Balantine, Clark Hill Mario Tapia, Mobile Monday Silicon Valley
Sy Banerjee, University of Michigan Don Wortley, Best Buy 




Have questions about Brands+Startups Challenge: Battle Round2 at 1871? Contact Heartland Mobile Foundation

When & Where

1871 - Auditorium
222 W. Merchandise Mart Plaza - 12 floor
Chicago , IL

Thursday, July 24, 2014 from 6:00 PM to 9:00 PM (CDT)

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Heartland Mobile Foundation

The Heartland Mobile Foudation is a Chicago-based non-profit organization whose mission is to build economic development in the Heartland of America by educating the future marketing leaders. The HMF aims to be a safe forum for marketers, product managers, agencies and startups to learn how to use this new marketing channel to grow their businesses and enrich their brands.  For more information, please visit

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