Branding Your Company (5) Panelists
Thursday, March 21, 2013 from 7:30 PM to 9:30 PM (PDT)
Los Angeles, CA
Branding Your Company will teach you how to brand your company through the different stages of its development. Successful brands are built on a foundation of a meaningful brand strategy. That strategy provides the framework for what your brands mean and how they should be organized. Your brand designs the framework for all your messaging and is one of the key critical pieces of your product offering.
- Brand assessment, positioning, messaging, architecture and nomenclature, strategy & tone
7:00 - 7:45pm: Refreshments/Mixing
7:45/8 - 9:00pm: Discussion, moderated by Aaron Abram (Founder of FounderPanel)
9:00 - 9:30pm: Audience Q&A, moderated by Jad Meouchy
9:30 - 10:00pm: Mixing with panelists/audience
Co-Founder / CEO
- This Land, an animated political satire about George Bush and John Kerry, became an overnight viral hit.
- Starring You! platform (2007)—people have uploaded over 150 million heads.
- JibJab raised $17.9M in funding from Sony Pictures Entertainment, Polaris Venture Partners, and Overbrook Entertainment.
- Gregg graduated with an MBA, The Wharton School, University of Pennsylvania
Writer & Journalist
- Contributing Columnist to ReadWrite, LA Weekly, Muck Rack & others publications.
- Adam is one of the most well regarded technology journalists in LA and has broken many top stories.
- Moderated Q&A discussion for “Surviving Year 1; (10) Panelists” @ UCLA Anderson School of Management with over 300 attendees.
- Adam is also a renowned artist whose art has been showcased in exhibits internationally; one of his famous clients is Marvel Comics legend, Stan Lee.
- Adam received his M.A., Journalism, S.I. Newhouse School at Syracuse University
Founder / CEO
- ParkMe has raised $5M+ from Fontinalis Partners (founding partner Bill Ford is of the Ford Motor Company family) and IDG Ventures.
- Partnership with ABM Parking Services will add almost 2,000 more lots and structures to its parking inventory nationwide.
- ParkMe’s parking data provides TomTom with location information for more than 16,000 parking facilities throughout the U.S.
- Sam received his BA, Economics, University of Colorado at Boulder
PR Executive Vice President
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. They specialize in branding, PR & social campaigns.
- Clients include: ESPN, Marriott Hotels, Honest Tea, Easton Sports, Newcastle Brown Ale, KeVita, Performance Bike, Design by Humans, 7-Eleven, Roy's Restaurants.
- Instrumental in rebrands and start-ups such as AmaWaterways, Snobar Cocktails, Performance Bicycle, KeVita Sparkling Probiotic Beverages, and Hangar 24 Brewery.
- Recognized for leadership in consumer PR, taking home two Hermes Awards, Communicator Award, PRSA PRism and Silver Quill Awards.
- Matt received his B.A., Communications/History, University of Southern California (USC)
- Mogreet raised $14.1M in Venture Capital from DFJ Frontier, Draper Associates, Ascend Venture Group, Black Diamond Ventures, Spyglass Ventures & Bryant Park Ventures
- Serena has implemented local, national and international social media campaigns for a wide range of brands including Kraft, Scion, Kohl's, Avon, Mattel and many others.
- MobileMarketer.com listed Serena as, "2013 Mobile Women to Watch"
- Serena received her BA in History, Brandeis University
When & Where
FounderPanel / Aaron Abram
Panel discussions with elite Founders & C-level executives that teach entreprenuers how to grow their startups into successful companies.
Past Panelists: Activision, Amobee, eHarmony, Yahoo!, OpenTable, Shopzilla, Yammer, HauteLook, Cornerstone OnDemand, Accel Partners, Clearstone Venture Partners,TaskUs, Cooley LLP, Evolve Media Corp., Gorilla Nation, American Public Media, MyLife, StartEngine, Amplify, Launchpad, Hollywood.com, BigManBakes, TenderGreens & more.
Aaron Abram is the CoFounder & COO of Osurv which invented the mobile survey to make it easy for customers to give feedback. Osurv is used by more than 27,000 customers including: Starbucks, Dell, ZARA, Lululemon Athletica, Hyatt, AAA & Harely Davidson. Aaron is also the producer & moderator of FounderPanel.
Led by Christopher Varin, President of the Entrepreneur Association (EA); is the largest student organization at the UCLA Anderson School of Management and offers its 800+ members a wide range of extracurricular activities, from networking events to experiential learning opportunities.
As the largest-student run organization on campus, the EA takes advantage of its vast resources to put on 100+ events per year – or an average of more than three events per week. These include speaker series on entrepreneurship, hands-on workshops, intimate networking events with successful entrepreneurs, a world-class business plan competition, and a conference at the end of the year.
UCLA Anderson School of Management ranks among the top-tier business schools in the world. An award-winning faculty renowned for research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment in the heart of Southern California.