San Francisco, California
London, United Kingdom
Branding YOU! Building a Seller and Buyer Pipeline for 2014
Free 3 Hour CE
Marketing is no longer about creating demand measured in sales, but building relationships measured in trust. Organizations,products and services all have an identity. It’s through your identity that you build a relationship in the minds of customers by defining who and what your value proposition represents. But this is only half the equation - the more purposeful component to identity building is the ability to influence customer behavior to purchase. Endless logos and ad making will not get you there.
There are several factors that drive change in the new era of marketing. You will need to replace some of your marketing techniques with identity branding for 2014. Branding is all about YOU, engagement and collaboration. So let’s get personal and gear up for a great new year in homeownership!
When & Where
Cathy McDaniel is the author of "A Road Map To Saving Your Home" which is available at the National Association of REALTORS bookshelf. Being in the real estate and mortgage industry since 1993 she opened "My CE Class, LLC" in 2007, a real estate school approved by the Georgia and South Carolina Real Estate Commission. Cathy has conducted over 800 continuing education courses, authored over 75 training manuals and has met and trained over 50,000 real estate professionals throughout 23 states over the last seven years. She is licensed as a continuing education instructor at many real estate boards and associations across the country.
Cathy is recognized as an industry expert in homeownership and received the 2008 Educator of the Year from GREEA, Georgia Real Estate Educators Association. Today she serves and an Real Estate Instructor, Qualifying Broker for Owners 1st Property Management Company, Education Director for Georgia Realty School and has a partnership with Synovus Mortgage Corp. which allows her to offer free classes and community events.
To predict the future you must create it ...Cathy McDaniel
Cathy's Motto: "Autograph Your Work With Excellence!"