How do you define "brand"? Branding is one of the least understood aspects of marketing, yet it is core to every aspect of a successful marketing efforts, from appearances to messaging and content. This workshop will de-mystify branding and show you how to create, revive, or rescue your small business’ brand identity. Integrate your brand identity and use it to drive your website, content marketing, email marketing, social media, blog, direct marketing, networking, and advertising efforts.
You will learn:
- How to identify underlying brand values.
- Examples of excellence and examples of dismal branding efforts.
- How to create brands that reinforce your marketing message.
- On-message and off-message in branding.
About the Instructor:
Sharland Blanchard has a broad range of experience in marketing and branding to creative design and copy, PR to HR for corporate finance companies, to ad agencies and consumer brands. Sharland is the founder and president of Launch Unlimited LLC, a Marketing Agency based in the NYC metro area. From finance to fashion, they’ve created media campaigns and online tools to strengthen client relations and build presence. While her business primarily serves mid to large size companies, Sharland is personally passionate about helping entrepreneurs and coaches them on brand definition and early marketing strategies to engage customers quickly so they can Start Soaring.
When & Where
Stamford Innovation Center
Stamford Innovation Center is the tech and startup hub of Westchester and Fairfield counties. Join us for events, classes and please try out our coworking. Come by any Monday-Friday for a free day ofCoworking. Enjoy our free coffee and great wifi.
For parking recommendations and directions, check out our website.
Oh yeah, and if you join us for any of our events or classes, you are sure to grow your network of helpful active people. Come join us.