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Branding 101: Case Studies and Approaches to Survive In A Digital World

Accion Texas Inc.

Wednesday, August 20, 2014 from 12:00 PM to 2:00 PM (AZOST)

Houston, TX

Branding 101: Case Studies and Approaches to Survive...

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Social Media 101 Ticket   more info Ended Free  

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Event Details

You are Invited to a Small Business Social Media Workshop!


Wednesday, August 20th from 12:00 PM to 2:00 PM


Branding 101: Case Studies and Approaches to Survive In A Digital World


In today’s world, branding yourself and your organization is easier than ever; however, it is also more confusing than ever. Should you brand your company? Should you brand yourself? Or both? And how do you keep up with the flow of content that is necessary to attract the attention of people looking to buy your product or service? In this workshop, we will look at several case studies of businesses at various sizes who have used both traditional and online marketing to brand their company. We will also talk about the basics of branding and how you have to decide who you are before you can attract people to buy what you have to offer.




Kami Watson Huyse APR, CEO and Founder Zoetica Media


Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. She is the CEO of the communication strategy firm Zoetica Media. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 and 2010 awards and IABC’s 2009 Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica.


Her ideas and work in social media and communication strategy have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style.


She was named PR Professional of the Year in San Antonio,  was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, one of AG Beat’s Top 50 Influencers, and a Top 100 Power Influencer in Houston.


She is also a founder and administrator of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston.


To learn more about Kami, you can visit her LinkedIn page. You can connect with her on Twitter @kamichat or on Google+





What are my transport/parking options getting to the event?


Please park your vehicle in the United Way of Greater Houston Garage that is attached to the building. All parking for this event will be FREE so please take advantage of this service. 


What can/can't I bring to the event?


Please bring whatever material you need for this seminar. Feel free to bring a paper, pen, and other reference material that can enrich your experience within this seminar. 


Where can I contact the organizer with any questions?


You can contact Luis Ramos at for any questions regarding the event. You can also reach him at 888-215-2373 ext. 1515 as well. 


Do I have to bring my printed ticket to the event?


No, there will be a sign in sheet where you will be checked in. 

Have questions about Branding 101: Case Studies and Approaches to Survive In A Digital World? Contact Accion Texas Inc.

When & Where

United Way of Greater Houston
50 Waugh Dr
Houston, TX 77007

Wednesday, August 20, 2014 from 12:00 PM to 2:00 PM (AZOST)

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Accion Texas Inc.

We're a small business lender that helps new and existing entrepreneurs successfully grow their businesses. Visit us online at

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