Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World
Melissa Andrada, Brand Strategist, Wolff Olins
Thursday, 30th May from 7:00 pm - 9:00 pm.
In this class, we’ll talk about what brand means and why it matters for your startup. A strong brand explains why you exist in the world and helps you make decisions across all parts of your business -- from your product range to your office space to your team. It will get you noticed, build your community and make you money.
In the first half of the session, we’ll highlight lessons for startups using real world case studies. In the second half, we will introduce practical tools to help you build your own brand and use it to drive your business forward.
Students will leave this class knowing how to:
Instructors: Melissa Andrada is a brand strategist at Wolff Olins, a global branding agency that has worked with Skype, FirstDirect, Tate, Orange, (RED), Macmillan and Microsoft.
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General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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