Skip Main Navigation
Page Content
This event has ended

Brand, Music, and Artist Partnerships in a Digital Age: Exploring the Impact

Talk NYC

Tuesday, December 11, 2012 from 6:00 PM to 8:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Registration Ended $65.00 $4.57
Late Registration Ended $75.00 $5.12

Who's Going

Loading your connections...

Share Brand, Music, and Artist Partnerships in a Digital Age: Exploring the Impact

Event Details

 

Brand, Music, and Artist Partnerships in a Digital Age: Exploring the Impact

Ben Garnero


Featured Speakers:

  • John McCarus, SVP Group Director of Content at Digitas
  • John Mitchell, VP US Sales at Spotify
  • Camille Hackney, SVP Brand Partnerships and Commercial Licensing at Atlantic Records
  • Bruce McKenzie, General Manager at Green Light Music
  • Ben Garnero, Associate Brand Manager, Vitamin Water at  Coca Cola Company

 

Date: December 11th, 2012

Time: 6:00-8:00 pm

Event Overview

Bring in the Music, Bring in the Funk:  Digital Branding, Music, and Brand Partnerships in a Digital Age

We invite you to join the conversation at Bring in the Music, Bring in the Funk as the Talk NYC community discusses how music is continually evolving as a branding and marketing tool.

The fundamental shift to digital media in how we communicate has created new opportunities in the digital world. It has also changed how music can be layered together with marketing and branding campaigns.

Brand and music partnerships are imperative, especially now that modern technology affords us new ways to connect with customers and music enthusiasts.  At the end of the day, brands and artists tend to share one overlapping similarity: Both need to connect with people at the right time to reap the rewards they seek.

During our upcoming event, we will explore the following questions:

  • Where does music fit within a content strategy?
  • How are brand partnerships handled today with such a large weight placed on social media?
  • What are the metrics for successful partnerships when social media and tech platforms are layered into them?
  • What is the value of music to any marketing or branding campaign?
  • What advertising units work with music involved, and which ones do not work?

Rooftop reception (dependent on weather)

Sponsors: Corbis Images, Frankfurt Kurnit Klein Selz LLP

 

Tone: Fun, informative, casual, actionable

Have questions about Brand, Music, and Artist Partnerships in a Digital Age: Exploring the Impact? Contact Talk NYC
Attendee List Sort by: Date | First Name | Last Name
Show More

When & Where

250 Hudson Street
New York, 10013

Tuesday, December 11, 2012 from 6:00 PM to 8:00 PM (EST)


  Add to my calendar

Organizer

Talk NYC

Our network of emerging and established leaders come together at a series of intimate and illuminating gatherings we call Rounds, to discover, define and exchange the ideas that will shape the future of the entertainment, media, advertising and technology industries not here at home but around the world.

Rounds are led by our Talkers, who come from the best shops in the New York City area, and are selected for their diverse backgrounds, their current and future influence, their deep knowledge, and their inspiring visions of the future. Expect to meet current and future CEOs, CMOs, CDOs, SVPs and VPs from some of the most dynamic and vital firms shaping the future of media, in some of the most captivating locations in Manhattan.

Our Conferences and rounds are designed to map the rapidly- approaching future, and changing cultural and business landscape, of the media, entertainment, technology and advertising sectors. With insights from some of the most incisive emerging minds in these industries, TALK NYC’s carefully curated conversations will provoke, incite and entertain. Here’s a look at previous meetings.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.