Monday, June 25, 2012 from 6:00 PM to 8:30 PM (CDT)
Saint Louis, MO
FEAST and Enrich are gathering a panel of experts to discuss branding and marketing specifically for food industry businesses. From establishing a brand new food product to running a restaurant — this event is crafted especially for you.
Are you thinking of opening a restaurant? Creating your own food product? Opening a gourmet shop? Looking for marketing guidance to grow your existing food business? Don't miss this night of insight and networking. Panelists will give valuable advice on everything from establishing a brand new food product to running a restaurant.
Panel discussion begins the night, followed by wine and eats.
FEAST Catherine Neville
Enrich Gretchen Schisla & Kory Waschick
VISUAL - Kory and Gretchen will focus on design – ways to develop your visual brand for your restaurant or product to create the most compelling impact. Identity, color palette, advertising, literature, packaging and web are all components of an integrated branding system.
Sales Message Marketing Andy Bartling
VERBAL - Andy will cover determining your brand, focusing your message and your target as an entrepreneur, managing the sales message and crafting your story.
Robust Wine Bar Arlene Browne
MEDIA - Arlene will discuss social media strategy, the strength of viral marketing, and her experience supporting and expanding the Robust brand.
SPACE Tom Niemeier
ENVIRONMENT - Tom will cover space build outs: budgeting, design, determining what space is right for you and understanding the permits and time needed to get your store or restaurant ready to open.
Whole Foods Stefanie Garcia
MARKET - Stefanie will discuss placing your product in mainstream grocery stores, the packaging involved, how to catch the attention of buyers, how to market your product in the store and how to determine your niche.
All proceeds to benefit St. Louis Area Foodbank