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Brand Advantage: Standout Marketing in a Saturated Market

Georgetown Summer Startup Program

Tuesday, April 24, 2012 at 8:00 AM - Thursday, April 26, 2012 at 5:00 PM (EDT)

Washington, DC

Brand Advantage: Standout Marketing in a Saturated Market

Ticket Information

Ticket Type Sales End Price Fee Quantity
Corporate Participant Ended $4,250.00 $0.00
Alumni Participant or Corporate Alumni Participant
20% Discount for Alumni in 2012 only
Ended $3,400.00 $0.00
NGO, Government, or Organization with Multiple Participants
10% discount for NGOs, Government and Organizations that send more than one participant to the same class in 2012
Ended $3,825.00 $0.00
Partner Participant Ended $2,975.00 $0.00

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Event Details

Brand Advantage: Standout Marketing in a Saturated Market

April 24th-26th, 2012 at the Washington, DC Campus

 

“Don’t blame the marketing department.  The buck stops with the CEO.”   –   John D. Rockefeller

 

In reality, the buck stops with every manager involved in advancing an idea, product, service, process or policy before it goes to market.  All business managers need a basic understanding of their target market, the competition and the customer – including what customers want, what they value, how to price for that, and how to engage the market effectively.   

 

This course will cover what works – and what does not – in marketing, how to analyze competitors and compel customers, the importance of breaking down markets into segments to understand differences and needs and how to target them, the importance of “branding” and “positioning,” the price/value equation, and the growing importance of creating and maintaining customer loyalty.   In short, participants will learn how to understand their markets, develop a winning position, and leverage that position to deliver value to their customers and organizations. 

 

 

Please contact execed@msb.edu with any questions.

Have questions about Brand Advantage: Standout Marketing in a Saturated Market? Contact Georgetown Summer Startup Program

When & Where


Rafik B. Hariri Building
37th and O Streets, NW
Washington, DC 20057

Tuesday, April 24, 2012 at 8:00 AM - Thursday, April 26, 2012 at 5:00 PM (EDT)


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