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Be Great Partners

Wednesday, September 17, 2014 from 7:00 PM to 9:00 PM (PDT)


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General Admission Ended Free  

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From conception to sale, a consumer product faces many challenges before it hits shelves or the online shopping cart.  Upfront costs, manufacturing glitches, and distribution delays are just a few of the many obstacles that leave great ideas on the warehouse floor everyday. Join Be Great for a Fireside Chat with Freya Estreller of Coolhaus and Ludlow's Cocktail Co. and learn what common mistakes you can avoid while bootstrapping your product in Los Angeles.
Your sugar fix is on us: Ludlow's Jelly Shots and Coolhaus Ice cream Sandwiches will be served!
About Freya Estreller

Freya Estreller is a proud Los Angeles (Atwater Village represent!) native. She had the proverbial quarter-life crisis at 26, took the GMAT, didn't do so well, and went to work at a restaurant in addition to her full time corporate real estate job. She met Natasha Case that winter, they both fell in love with a crazy concept called Farchitecture (food + architecture) and decided that selling gourmet ice cream sandwiches named after Architects would be an amazing mobile art project. Fast forward 5 years later and Coolhaus has ice cream trucks in LA, NY, Austin and Dallas, a couple ice cream shops in LA, and a pre-packaged line sold in over 2,000+ stores in 45+ states and growing.

Freya recently co-founded another venture, Ludlow's Cocktail Co., a start-up focused on bringing fun, innovative cocktail products made with natural ingredients and premium spirits to the masses.Their first product line are pre-packaged, cocktail Jelly Shots that require no refrigeration and which hit shelves later this year in CA and NY. She's "gentrifying" the Jello Shot. When she's not trying to do that, she is active in youth and entrepreneur mentorship via the Global Students Entrepreneurship Awards, Goldman Sachs 10,000 Small Businesses program, and 9 Dots.
Have questions about BOOTSTRAPPING YOUR STARTUP IN LOS ANGELES? Contact Be Great Partners

When & Where

Be Great Partners
5900 Wilshire Blvd
21st Floor
Los Angeles, CA 90036

Wednesday, September 17, 2014 from 7:00 PM to 9:00 PM (PDT)

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Be Great Partners

Be Great Partners hosts weekly and monthly events curated for entrepreneurs, including workshops, guest lecture series, conferences, networking opportunities and exclusive private parties. Be Great is dedicated to helping entrepreneurs thrive and unite in Los Angeles. Learn, network and celebrate with the very best!

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