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Boot Camp for Digital Start-Ups

Tuesday, October 29, 2013 from 1:00 PM to 8:00 PM (EDT)

Registration Information

Registration Type Sales End Price Fee Quantity
Early Bird Registration Ended $99.00 $0.00
General Registration Ended $149.00 $0.00
Day of Event/At Door Ended $199.00 $0.00

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Event Details

New York City is burgeoning with digital enterprise. Who wins depends on many factors beyond great product…...from funding and talent to sales and marketing. Getting it all right requires a tremendous balancing act.


Boot Camp for Digital Start-Ups is an afternoon intensive with some of
the best minds in the business. Produced by GrownUpMarketing and sponsored by Y&R Spark Plug (the agency's innovation incubator), this program will provide ammunition for succeeding with funders, recruiters, the press, and advertisers (brands and agencies).

You’ll come away better armed with valuable connections and everything you need to increase your odds of winning on the battlefield.

Five Extraordinary Sessions


Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing

Session 1 (1:10 - 2:00pm): Getting Funded Beyond Friends And Family

Draw insights from the funders and the funded on the do's and don'ts to raising money.


Session 2 (2:10 - 3:00pm): Hiring Top Guns

Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.


3:00 - 3:20pm

Refuel/Refresh Break


Session 3 (3:20 - 4:10pm):  Working With Agencies And Their Clients

Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.


Session 4 (4:20 - 5:10pm): Getting Noticed Without Going Broke

Learn the art & science of speaking engagements, sponsorships and marketing yourselves. 


Session 5 (5:20 - 6:10pm): Crossing The Chasm: From Start-up To Becoming 'Real'

Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.

6:10 - 6:30pm: Closing Remarks: David Sable, Global CEO, Y&R


6:30 - 8:00pm: Networking Reception

Enjoy some social lubricants along with lots of card munching.


Have questions about Boot Camp for Digital Start-Ups? Contact the organizer

When & Where

Town Hall Conference Center, 18th Floor
3 Columbus Circle
(Broadway Between 57th and 58th Streets)
New York, NY 10019

Tuesday, October 29, 2013 from 1:00 PM to 8:00 PM (EDT)

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Boot Camp for Digital Start-Ups
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