Blogging for ROI: Cultivate Your Brand, Grow Your Reach
Tuesday, July 9th from 7 pm - 8:30 pm
Ritika Puri, UserGrasp & Suzanne Baran, Saatchi & Saatchi
Blogging needs more than great writing to yield results. This class will help you position your blog as a strategic tool for marketing, customer acquisition, relationship building, and new business development.
This class is ideal for beginning to intermediate-level bloggers and marketing strategists.
About the Instructors:
Ritika Puri enjoys leveraging content to grow businesses and specializes where business development, quantitative strategy, and publishing intersect. By day, she leads audience development initiatives for a major publishing company, and by night, she consults for big brands, small businesses, startups, and agencies as a blogger and content marketing strategist. She regularly writes for CrazyEgg, Contently, Unbounce, Forbes, and American Express OPEN Forum.
Suzanne Baran is a content strategist and content marketing consultant who has spendtthe last 14 years working with brands such as Yahoo!, AT&T, Cisco, Scottrade, POM Wonderful, DirecTV, Teleflora, FIJI Water, California Psychics, AVG, The Hollywood Reporter, and Buzzmedia. She is passionate about the intersection between content, brand-building, data, and revenue.
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