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Blogging for ROI: Cultivate Your Brand, Grow Your Reach

General Assembly

Tuesday, July 9, 2013 from 7:00 PM to 8:30 PM (PDT)

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $10.00 $1.54

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Event Details

Blogging for ROI: Cultivate Your Brand, Grow Your Reach

Tuesday, July 9th from 7 pm - 8:30 pm
Ritika Puri, UserGrasp & Suzanne Baran, Saatchi & Saatchi


Blogging needs more than great writing to yield results. This class will help you position your blog as a strategic tool for marketing, customer acquisition, relationship building, and new business development.

Student Takeaways:

  • Blogging for Business Development
    • Align your blog with your business goals
    • Forge connections with prospective customers
    • Leverage conversion opportunities to drive leads & sales
    • Position your blog as a networking tool
  • Audience Development
    • Grow your audience through established distributed channels
    • Develop your off-site presence
    • Become a hub for your customers
    • Understand the role of social media & newsletter marketing
  • Content Strategy Basics
    • Develop your voice & editorial goals
    • Write highly compelling content in minimal time
    • Determine whether to source freelancers


Prerequisites:
This class is ideal for beginning to intermediate-level bloggers and marketing strategists.

About the Instructors:

Ritika Puri enjoys leveraging content to grow businesses and specializes where business development, quantitative strategy, and publishing intersect. By day, she leads audience development initiatives for a major publishing company, and by night, she consults for big brands, small businesses, startups, and agencies as a blogger and content marketing strategist. She regularly writes for CrazyEgg, Contently, Unbounce, Forbes, and American Express OPEN Forum.

Suzanne Baran is a content strategist and content marketing consultant who has spendtthe last 14 years working with brands such as Yahoo!, AT&T, Cisco, Scottrade, POM Wonderful, DirecTV, Teleflora, FIJI Water, California Psychics, AVG, The Hollywood Reporter, and Buzzmedia. She is passionate about the intersection between content, brand-building, data, and revenue.
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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Blogging for ROI: Cultivate Your Brand, Grow Your Reach? Contact General Assembly

When & Where


ROC
604 Arizona Ave
Santa Monica, CA 90401

Tuesday, July 9, 2013 from 7:00 PM to 8:30 PM (PDT)


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Organizer

General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design.

https://generalassemb.ly/
 
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