BJ Fogg on Innovation: Psychology [PARC Forum]
Thursday, June 21, 2012 from 5:00 PM to 6:30 PM (PDT)
Palo Alto, CA
PARC is celebrating the "Power of 10" years since being incorporated as an independent company with a special PARC Forum invited expert series featuring 10 speakers on 10 aspects of innovation. This talk will feature BJ Fogg, Founder & Director of the Behavior Design Lab at Stanford University. BJ has created a new model of human behavior, which gives practical guidance to research and design projects. His work empowers people to think clearly about the psychology of behavior change -- and then to convert those insights into real-world outcomes. Fortune Magazine selected BJ as one of ten "New Gurus You Should Know".
When & Where
PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and IP to global Fortune 500 companies, startups, and government agency partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients.