San Francisco, California
London, United Kingdom
Practical guidance for organizations looking to create or optimize their marketing function.
Who should attend: anyone with a stake or a responsibility for the commercial success of their business
Key points that will be covered:
- How to set priorities
- Approaches for developing a messaging strategy
- How to implement a Voice of the Customer Program
- Developing a budget that aligns with company goals
- Core skill sets – and what can and should be outsourced
- Social media – where does it fit
About the presenter: Mary Costello has worked for almost thirty years as part of or helping to lead commercial organizations in service oriented, primarily B2B businesses. She will share examples of approaches that she has implemented and talk through recommendations on how to evaluate where best to spend marketing time and resources. She is currently the Global Director for Strategic Marketing for Fisher Clinical Services – Part of Thermo
FREE for BioAustin members; $10 for non-members
Parking: Metered parking on the street. Public parking garage at corner of 5th and Red River.
When & Where
BioAustin is the life science industry organization for central Texas. We're a virtual, all volunteer, non-profit corporation run by life science professionals. Our goal is to help the local life science community grow and prosper. We provide networking events, information, communicate events and items of interest, sponsor educational programs, facilitate interactions, and have a great group purchasing discount program through THBI and BIO that allows members to save money on lab and office supplies, insurance, FedEx shipping, and more. Please check our website www.bioaustin.com and become a member!
THE go-to source for information about the central Texas life science community!