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BIGfrontier presents: NY Times Bestselling author Dave Kerpen: Making your company's social media likeable

BIGfrontier

Friday, February 22, 2013 from 9:30 AM to 12:00 PM (CST)

Chicago, IL

BIGfrontier presents: NY Times Bestselling author Dave...

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Do not miss this exclusive BIGfrontier event - space is limited: register now!

The secret successful word-of-mouth marketing the social web is easy: be likeable. Dave Kerpen's Likeable Social Media presentation provides strategies for creating an authentic “brand personality” through Facebook and other social media platforms.

A friend’s recommendation is more powerful than any advertisement. Likeable Social Media shows you how to harness the power of the social web to make your company become more responsive, transparent, likeable, and profitable.

Secrets on how to build a brand’s popularity by being authentic, engaging, and transparent on Facebook and other social media sites will be revealed. You’ll learn the same methods Dave has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS, Neutrogena, and Verizon FiOS.

This www.bigfrontier.org event is co-produced with mobium creative group: www.mobium.com

Kerpen's book will be for sale at this event. 

Dave Kerpen is the cofounder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm comprised of communications and consultancy agency Likeable Media, and software platform Likeable Local. Dave and his wife Carrie lead a team of over 60 people in working with brands, organizations, governments, and small businesses to better leverage social media to become more transparent, responsive, engaged, and likeable. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States. In 2012 Likeable was named one of Crain’s Best Places to Work in New York City.

Dave’s first book, a New York Times, USA Today, and Amazon #1 bestseller, was Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks). His second book is titled Likeable Business: Why Today’s Consumers Demand More & How Leaders Can Deliver. (McGraw-Hill, November 2012). 

 


“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customer on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
- JIM McCANN, founder of 1-800-FLOWERS begin_of_the_skype_highlighting 1-800-FLOWERS end_of_the_skype_highlighting.COM and Celebrations.com

“Alas common sense is not so common,
Dave takes you on a (sadly much needed) guided tour of how to be human in a digital world.”

- SETH GODIN, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human–being likeable–will get you far.”
- SCOTT MONTY, Global Digital Communications, Ford Motor Company

Have questions about BIGfrontier presents: NY Times Bestselling author Dave Kerpen: Making your company's social media likeable? Contact BIGfrontier

When & Where


University Center
525 South State Street
Chicago, IL 60606

Friday, February 22, 2013 from 9:30 AM to 12:00 PM (CST)


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Organizer

BIGfrontier

BIGfrontier started life in 2000 as a rollicking technology party.  Our first event at Drink nightclub drew 1000 attendees and was sponsored by the likes of IBM and Inforte. Our event archives provide a walk through the wild west days of Chicago’s burgeoning technology scene, 2000-2003. Over the y ears we have hosted panels with some of the MIdwest's most important technology leaders, business reporters and pundits.

Speakers/guests have included Gian Fulgoni, Chairman, ComScore networks, Robert Herbold, former COO of Microsoft, Economist Lester Thurow and Joel Kurtzman, former New York Times Op Ed page editor. Our events have won multiple national accolades including the Tower and League of Professional Communicators award.  BIGFrontier has been cited as the best networking event in Chicago by Chicago Magazine and as one of the premier event organizations in the United States in a 2005 Churchill Trust Study.

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