BIGfrontier presents: NY Times Bestselling author Dave Kerpen: Making your company's social media likeable
Friday, February 22, 2013 from 9:30 AM to 12:00 PM (CST)
San Francisco, California
London, United Kingdom
Do not miss this exclusive BIGfrontier event - space is limited: register now!
The secret successful word-of-mouth marketing the social web is easy: be likeable. Dave Kerpen's Likeable Social Media presentation provides strategies for creating an authentic “brand personality” through Facebook and other social media platforms.
A friend’s recommendation is more powerful than any advertisement. Likeable Social Media shows you how to harness the power of the social web to make your company become more responsive, transparent, likeable, and profitable.
Secrets on how to build a brand’s popularity by being authentic, engaging, and transparent on Facebook and other social media sites will be revealed. You’ll learn the same methods Dave has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS, Neutrogena, and Verizon FiOS.
This www.bigfrontier.org event is co-produced with mobium creative group: www.mobium.com
Kerpen's book will be for sale at this event.
Dave Kerpen is the cofounder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm comprised of communications and consultancy agency Likeable Media, and software platform Likeable Local. Dave and his wife Carrie lead a team of over 60 people in working with brands, organizations, governments, and small businesses to better leverage social media to become more transparent, responsive, engaged, and likeable. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States. In 2012 Likeable was named one of Crain’s Best Places to Work in New York City.
Dave’s first book, a New York Times, USA Today, and Amazon #1 bestseller, was Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks). His second book is titled Likeable Business: Why Today’s Consumers Demand More & How Leaders Can Deliver. (McGraw-Hill, November 2012).
“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customer on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
- JIM McCANN, founder of 1-800-FLOWERS begin_of_the_skype_highlighting 1-800-FLOWERS end_of_the_skype_highlighting.COM and Celebrations.com
“Alas common sense is not so common,
Dave takes you on a (sadly much needed) guided tour of how to be human in a digital world.”
- SETH GODIN, author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human–being likeable–will get you far.”
- SCOTT MONTY, Global Digital Communications, Ford Motor Company