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BIGfrontier presents Kaiser Fung: Numbersense, Big Data for Marketing

BIGfrontier

Tuesday, July 30, 2013 from 9:30 AM to 12:30 PM (CDT)

BIGfrontier presents Kaiser Fung: Numbersense, Big...

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July 30, 2013 Kaiser Fung Event Ended Free  

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How to understand and apply Big Data to your marketing--from the author of Numbers Rule Your World

We live in a world of Big Data--and it's getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.

The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.

In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data "experts"--and when you should say, "Wait . . . what?" He delves deeply into a wide range of topics, offering the answers to important questions, such as:

  • Understanding Big Data from a marketing perspective
  • Why companies should send mixed marketing messages
  • What marketers (or companies) should know about data science (or predictive models or advanced analytics.

Fung's presentation gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a working understanding of the data traps even the best statisticians can fall into.

Praise for Numbersense

Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!”
Thomas H. Davenport, coauthor of Competing on Analytics and President’s Distinguished Professor of IT and Management, Babson College

“Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now.”
Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0

“Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning.”
John Sall, Executive Vice President, SAS Institute

“Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need Numbersense.
Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics

Have questions about BIGfrontier presents Kaiser Fung: Numbersense, Big Data for Marketing? Contact BIGfrontier

When & Where


University Center
525 South State Street
Chicago, IL 60606

Tuesday, July 30, 2013 from 9:30 AM to 12:30 PM (CDT)


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Organizer

BIGfrontier

BIGfrontier started life in 2000 as a rollicking technology party.  Our first event at Drink nightclub drew 1000 attendees and was sponsored by the likes of IBM and Inforte. Our event archives provide a walk through the wild west days of Chicago’s burgeoning technology scene, 2000-2003. Over the y ears we have hosted panels with some of the MIdwest's most important technology leaders, business reporters and pundits.

Speakers/guests have included Gian Fulgoni, Chairman, ComScore networks, Robert Herbold, former COO of Microsoft, Economist Lester Thurow and Joel Kurtzman, former New York Times Op Ed page editor. Our events have won multiple national accolades including the Tower and League of Professional Communicators award.  BIGFrontier has been cited as the best networking event in Chicago by Chicago Magazine and as one of the premier event organizations in the United States in a 2005 Churchill Trust Study.

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