Big Dreams, Small Wallet: An Introduction to Marketing for Small Business

Dallas, TX

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You have big dreams and big goals. Don't let your budget keep you from reaching them. Throughout this informative session, we will explore the options available to you as a small business for reaching your target customer. We will start with worksheets and exercises used to develop your marketing plan and quickly move into ideas and implementation. You will walk away with a good beginners introduction to social media, SEO, email campaigns and networking activities, and have a plan of action to take after leaving the session. Topics we will cover:

  • Marketing strategy: Do you have one?
  • An introduction to small business lead generation
  • How to use social media to find customers and how to use it when you don’t have the time
  • Small ideas. Big impact
  • 10 ways to stretch your marketing budget

Bring a paper, pen, (or your computer) and your creative thinking caps.

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Kevin Kohleriter, Founder & CEO, The MarketBurst Group     

Kevin is President and CEO of MarketBurst (www.marketburst.net), an organization focused on growing the revenue of customers through marketing and sales enablement. From social media and SEO to demand generation and web design, MarketBurst allows companies to get the skills of a marketing department if you don’t have one, or creative and strategic horsepower if you do.

Kevin is the former VP of Marketing & Product Management for ShockWatch, a leading developer of damage and loss prevention products for the logistics market.Prior experience includes worldwide marketing management at Texas Instruments, McAfee Security, and STMicroelectronics. Kevin received an M.B.A. in marketing from the University of Dallas and a Bachelor’s Degree in technical communications from Texas Tech University.

In addition to speaking to organizations about marketing and technology, Kevin spends his free time with his family, is an active leader with the Boy Scouts, and assists the University of Texas at Dallas School for Entrepreneurial Management with their marketing needs.