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Big Data: The Next Level

Center for Management of Enterprise in Media, Entertainment & Sports

Thursday, June 26, 2014 from 12:00 PM to 6:00 PM (BST)

Big Data: The Next Level

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Event Details

Create, Captivate & Engage with Big Data: The Next Level

Learn from Elite Executives and World Class Research Faculty

Keynote, Lunch & Panels to be followed by cocktail reception &
Screening of 2014 FIFA WORLD CUP : USA v. Germany

This invitation-only workshop will bring together distinguished marketing faculty and leading industry experts to define and discuss the business application and value of big data analytics across multiple industries.


11:45-12:15pm   Arrivals & Check In


12:15-1:00pm     Lunch/Networking


1:00-1:30pm       What’s Possible With Big Data

                               Martin Willcox, Platform and Solutions

                         Marketing, Teradata International

1:30-2:00pm        It’s ALL about Big Data: eBay

                              Suresh Pillai, Head of Customer Analytics & Insights, Europe, eBay


2:00-2:20pm       Social Media & Public Self

                        Aimee Drolet Rossi, Professor of Marketing-UCLA Anderson


2:20-2:40pm       Making Markets with Personal Data

                        John Deighton,

                        Professor of Business Administration at Harvard Business School

                        Visiting Professor in Marketing Oxford University


2:45-3:00pm       Tea/Coffee Break


3:00-3:25pm       FIRESIDE CHAT - 

                              Maximizing Business Potential in Central Europe:  

                              Perspective from the Top

                        Sandi Češko, CoFounder & President- Studio Moderna

                        With Sanjay Sood Professor of Marketing & Faculty Director,

                        Center for MEMES — UCLA Anderson School of Management



3:20-4:10pm       Bridging the Gap Between Gut & Analysis:

                               Multi-industry Panel Discussion

                         Fran Bennett, Chief Executive Officer -

                         Mastodon C/ Co-founder- Datakind

                         Milind Kamkolkar, Head Global Commercial Analytics - Novartis 

                          Kutay Konakçi, Head of CRM - Hepsiburada

                         Duncan Ross, Director Data Science Teradata International


4:10-4:30pm       Future Worlds of Big Data

                               Prof. Bernd Schmitt, Center on Global Brand Leadership-

                         Columbia University 


4:30-5:00pm       Insights from the Data Revolution: Google

                               Christoph Best Ph.D., Quantitative Marketing Research-Google


5:00-6:00pm       Cocktails & World Cup Screening




When & Where

Google London
Central Saint Giles,

1-13 St Giles High St
WC2H 8AG London
United Kingdom

Thursday, June 26, 2014 from 12:00 PM to 6:00 PM (BST)

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Center for Management of Enterprise in Media, Entertainment & Sports

The Center for MEMES at UCLA Anderson is the preeminent center for thought leadership and management education in the media, entertainment and sports industries.

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