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Exploding data volumes and varieties has business asking, "How do I find the value of Big Data?" This session will explore the many uses of BigMemory and Hadoop (Hortonworks Data Platform) and how each can help business find value in Big Data. We will cover datamovement, ETL modernization, mashing structured and unstructured data, inexpensive data storage, in memory performance, distributed computing, patterns of use and what tool to use for each business problem. Finally, we will discuss operational challenges, tooling, and best practices.