Hear from ad tech industry leaders LiveRail and SET Media about the technology stack they built to address the challenge of storing and analyzing terabytes of data.Each company faced the challenge of handling exponential data growth. In addition, they required near real time response to ad hoc analytics and investigative analytics, both for internal analysts and for customerswho were accessing data. Both of them have built a solution that leverages Hadoop for data storage and Infobright for ad hoc analytics.
- 6:00 pm – 6:30 pm : Registration & Mixer
- 6:30 pm – 7:15 pm: 15 mnts Presentations by LiveRail, SET Media & Infobright.
- 7:15 pm – 8:00 pm: Panel Discussions - Andrei Dunca (CTO, co-founder, LiveRail) - Jonathan Dodson (VP Engineering, SET Media) - Jeff Kibler (Technical Architect, Infobright)
This panel discussion is a great way to learn more about how innovators in the ad tech world are utilizing best of breed technology in their Big Data technology stack.
- 8:00 pm – 8:30 pm: Q&A Session, Networking, Mixer
LiveRail monitors more than a dozen engagement metrics, such as percentage viewed/completed, pause/resume and muting, to give advertisers greater insight into the performance of their campaigns. Capturing and tracking these metrics results in about 2 billion data points daily. This data needs to be made available to customers in near real time for reporting and ad hoc analytics. Ad hoc analysis is critical since it can move the conversation from asking ‘what happened’ to asking ‘why?’.
SET Mediais a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. By leveraging computer vision with proprietary object, facial, and motion detection, SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand. Exclusive to SET is the ability to provide campaign reporting at the level of inventory, showing customers each video they’ve sponsored while ensuring complete brand safety and performance optimization. SET is the only company to offer this level of clarity and brand control over digital video advertising.
Pizza, beer and wine will be served.
When & Where
Infobright develops and markets a high performance, self-tuning analytic database designed for applications and data marts that analyze large volumes of “machine-generated data” such as web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid analysis of critical business data - and gain competitive advantage.
Learn more at infobright.com