Big Branding for Small Businesses
Thursday, April 3, 2014 from 2:00 PM to 5:00 PM (EAT)
Green House Mall, 2nd Flr, Suite 14, Kenya
San Francisco, California
London, United Kingdom
Its that time again! Welcome to our bi-monthly craft community forum- Jumpstart Thursday.
Come 3April 2014, 2-5pm, we will be talking 'Big Branding for Small Businesses' with design director & brand consultant Ms. Hannah Shore, founder of LONDONAIROBI.COM.
The craft/handmade sector is an extremely competitive one and in order to stand out, you must do things differently. This is where branding comes in. So, just what is a brand? How can you create a brand that is unique to you? How much does it cost to build a kick-ass brand and how long does it take?
Take a break from work and join us for an afternoon of networking, learning and sharing with Ms. Shore and the Craft Afrika team.
Jumpstart Thursday is sponsored by Biz Baz Events.
When & Where
Craft Afrika is a social enterprise registered in Nairobi. The mission of the organization is to support contemporary craft entrepreneurs and designers build dynamic, viable businesses. We achieve this objective through 2 main strategic programs
1. Knowledge sharing: We achieve this objective through 3 main acitivities- [a] Jumpstart Thursday which is our bi-monthly community forum [b] Research, aggregation and dissemination of information on the sector and [c] Business skills training with a mentorship component
2.Market development: Our market development efforts are geared mainly towards the domestic and regional markets. The main activity under this program is the annual Afrika Handmade symposium, with the first edition scheduled to take place 2nd and 3rd October 2014. The main objective of the event is to create visibility for contemporary craft and design, thereby opening up new market opportunities while strenghthening existing ones.
Other activities under this program include facilitating co-shared exhibition spaces in local/regional/international trade fairs, connecting international buyers to local designers and publishing an annual catalogue featuring the best of Kenya's contemporary craft and design.