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Big Brand Code-A-Thon: Lotsa Cash & Prizes (Sears)

BrandGarage (BrandCamp)

San Francisco, CA

Big Brand Code-A-Thon: Lotsa Cash & Prizes (Sears)

Ticket Information

Ticket Type Price Fee Quantity
Companies
Once you register - you will be provided with a promo code to add the rest of your team free
$20.00 $1.49
Developers
All registration fees will go to charity (tbd)
$10.00 $1.24
Attendee (observe, support, enjoy)
All registration fees will go to charity (tbd)
$10.00 $1.24

Share Big Brand Code-A-Thon: Lotsa Cash & Prizes (Sears)

Event Details

Re-Invent What Hacking Means:  Solve Big Mobile Market Problems


Come As You Are:
Startup or Dev -- Sears wants to innovate and they're looking for the best devs, startups and solutions to flip the mobile retail landscape on its head.

Opportunities: Beyond the obvious top prizes, Sears' wants to discover you or your startup and explore how they can build working relationships with the smartest minds in Silicon Valley.

Join us: Meet with top execs from Sears' HC (Sears, K Mart, Lands End) Show them what ya got!

FAQ: Does all the code have to be fresh/new or can we build up on existing products/projects?

Answer: You can build on existing products and projects -- and of course, keep all IP :-)

When and Where


What:
Sears' Startup Code-A-Thon

Date: August 23-25th, 2013

Where: Spur Building, San Francisco, CA 

Parking/Transportation: Click here

Note: All registration fees will go to charity (tbd)

 

What Sears Wants


Sears (and their brands) want to focus on web and mobile, commerce and payments as well as a CRM. And they want to explore ideas that can be implemented for Holiday 2013 (hello!).

In a nutshell: Sears HC (holding company) is looking for mobile apps that can:

  • Focus on mobile and commerce experience and products
  • Drive traffic mobile and commerce experience
  • Increase engagement for mobile and web
  • Create an engaging holiday experience focused on key categories (apparel, appliances, auto) that produces new traffic and results in profitable sales
  • Integrate Shop Your Way Rewards loyalty program into the overall experience.

Technology focus areas:

  • Mobile
  • Social
  • Commerce/Payments
  • CRM

Sears' HC brand focus for the event:

  • Sears

Fashion:  Cheryl Tiegs, Pilgrim, Roebucks, Gold Bond, Kardashian Kollection
Auto: Penske, Dashmate, Diehard
Home appliance: Kenmore, Coldspot
Consumer electronics: Craftsman, Silvertone, Tower

Sears' traffic: Web:  ~21M monthly unique visitors
Current number of mobile apps:  15 different apps across retail and various verticals (includes Kmart)

Prizes and Beyond


Two Tracks for the competion, one for startups and one for devs

1. Companies:

  • Opportunity to win $40K in test budget
  • Commitment from Sears to get your product/service in market by Holiday, 2013
  • Learn about other opportunities from Sears and the retail industry at large
  • Chance to learn about your end users and validate your technology, whether through a brand partnered project or in the market
  • IP protection (see bottom of page for details)

2. Developers:

  • Opportunity to win up to $10K in cash and prizes
  • Opportunity to work with Sears' on independent projects
  • Meet potential co-founders
  • IP protection (see bottom of page for details)

Note:

Opportunities: Beyond the obvious top prizes, Sears' wants to discover you or your startup and explore how they can build working relationships with the smartest minds in Silicon Valley.

How it Works


Brands present their business problems. Companies and developers create solutions over an intense weekend of building.

Friday: Pre-Dev Reception and Info Session (Must Attend)
Saturday: Code. Code. Code. (talk with Sears' execs, go to workshops)
Sunday: an all-star judging panel will score the top 20-app solutions and the winners will be announced. (full agenda below)

Judges (More to come)

- Robert Scoble, Chief Liason Officer, Rackspace
- George Goley, CIO, Online, Sears (Sear Holding Company)
- Doug Chavez, Universal-McCann
- Indy Guha, Bain Capital
- Marc Ruxin, CEO, TasteMakerX

The Fine Print


IP protection


Developer’s Rights to Entries and IP:

Developers will retain ownership of any and all code created prior (of course) to the SEARS’ BrandCamp Code-A-Thon and created at the event itself.

Developers and Companies (startups) also reserve the right to continue working on their BrandCamp ideas (without the use of brand assets) after the BrandCamp concludes. Developers and Companies (startups) will retain full ownership and rights to any code or company assets created prior to the start of BrandCamp.

Brand Rights:

Sears will have access and use of all ideas generated at the BrandCamp Code-A-Thon but do not have the right to code you, your team or company create at the event.


The Agenda


Friday 8/23
Pre Code-A-Thon Event (must attend)


6:00pm  Drinks and Food (reception)

6:45pm  Panel: Accelerating Mobile Innovation with Brands
7:15pm  SEARS' Brand Challenge Presentation (15 minutes)
7:30pm 
Dev Challenge Brief & Technical Presentations (Prize, API talks)

9:00pm  Go home, rest up and get ready for the big weekend


Saturday 8/24
Challenge Begins

9:00am Registration, Coffee & Pastries

10:00am  Welcome & Sponsor Intros
10:15am  Team formation
10:45am  Ready, Set, Code! (workshops)
12:00pm  Lunch (stretch)
1:00pm    Code
3:00pm    Snack
5:00pm    Dinner and Brand Check-ins (chat w/Sears, i.e., are you on course?)
6:00pm    Code
9:00pm    Go home (keep coding)

Sunday  8/25
Challenge Continues, Concludes and Winners Chosen (the big day)


9:00am   Coffee & Pastries (continue coding)

12:00pm  Lunch & (final stretches)
3:00pm    Submit App
3:15pm    Rehearse, Rehearse & Rehearse (get ready to demo)
4:00pm    Demos Commence
5:30pm    Light Dinner
6:15pm    Demos Continue
7:00pm    Judging and Prizes

Submission & Judging Process

Developer & Startup App Submission

1. Visit the form at http://wipconnector.wufoo.com/forms/sears-brandcamp-hackathon/

NOTE: A new link may be posted prior to the start of the event on August 23rd, 2013

2. Fill in the fields as required.

3. Apps will be demoed in a random order; this order will be announced and posted before demos begin. You must be prepared to demo when your slot comes up, otherwise you will not be eligible for competition prizes.

Important: when you demo, please specify which partner APIs you used so the judges are aware.

4. The judges will evaluate the apps on a scale of 1-10 (1 being the lowest score, 10 being the
highest score) across four criteria:

- Use of Sears APIs
(20%)– demo must include the use of at least one of the Sears API’s. Consider how well the API was used, technically as well as in the product experience.

- Drive traffic to mobile site
(30%) – does the application or service drive traffic to the Sears mobile site or to a mobile commerce transaction?

- Drive traffic in store
(30%) – does the application have a well-designed, attractive and friendly user interface? Does the app appear to work in an intuitive way that’s easy to understand?

- User experience
(20%) – is there a differentiated and unique user experience? Is the user experience on brand strategy?

Scores will be tallied, and the top overall scoring apps will win. In the case of a tie, the Overall Quality scores, followed by the User Interface scores, will be used for the tiebreaker. Decisions of the judges and organizers are final, and all winning apps may be subject to a code review to ensure compliance with the event rules.


Sponsors

   
   
     
Community Partners

 

 

   
     

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Produced by BrandGarage (BrandCamp)


BrandGarage's BrandCamp brings together brand marketers and creatives with Silicon Valley’s world-class development community to collaborate on building new ways for businesses to engage with consumers to purchase products and services through mobile, social, commerce and location technologies.

The goal of BrandCamp is to foster working relationships between brands, startups and developers to drive innovation across industries and markets.

 

Sign Up Now.

Have questions about Big Brand Code-A-Thon: Lotsa Cash & Prizes (Sears)? Contact BrandGarage (BrandCamp)

Where


Spur Building
654 Mission Street
San Francisco, CA 94105-4015


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Organizer

BrandGarage (BrandCamp)

BrandGarage (BrandCamp) brings together brand marketers and creatives with Silicon Valley’s world-class development community to collaborate on building new ways for businesses to engage with consumers to purchase products and services through mobile, social, commerce and location technologies.

The goal of BrandCamp is to foster working relationships between brands, startups and developers to drive innovation across industries and markets.

  Contact the Organizer

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