Learn the importance of marketing in your business plan and how to develop a concise and succinct marketing plan.
Join James Garvin, Senior Consultant at The MarkeTech Group, in a workshop designed to help you identify the market for your idea. You'll learn the “Four P’s of Marketing”—decisions about product, price, positioning and place (distribution) that must be made in order to be able to build a financial model for your new venture.
Mr. Garvin has eight years experience in the medical research and diagnostic industries including two years as a research fellow at the National Institute of Health. Most recently he managed business and partnership development for an international molecular diagnostic company in the San Francisco Bay Area. He holds an MBA from UC Davis in Marketing Strategy.
When & Where
UC Davis BigBang! Business Plan Competition
Big Bang! is the annual UC Davis Business Plan Competition organized by MBA students of the Graduate School of Management. The goal of the contest is to promote entrepreneurship at UC Davis and the region supported by the University.